{"id":10046,"date":"2020-09-07T10:30:00","date_gmt":"2020-09-07T13:30:00","guid":{"rendered":"https:\/\/evertectrends.dev.creativetm.co\/?p=10046"},"modified":"2024-06-20T10:20:41","modified_gmt":"2024-06-20T13:20:41","slug":"peps-e-o-kyc","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/peps-e-o-kyc\/","title":{"rendered":"PEPs e o KYC: entenda a rela\u00e7\u00e3o"},"content":{"rendered":"\n

Quando falamos em riscos, dois conceitos devem ser levados em considera\u00e7\u00e3o: Pessoas Politicamente Expostas <\/strong>(PEPs) e Know Your Costumer <\/strong>(KYC).<\/p>\n

Nesse artigo vamos mostrar de que forma esses conceitos est\u00e3o relacionados e como eles podem ser usados para aumentar a seguran\u00e7a do seu neg\u00f3cio.<\/p>\n

O que \u00e9 uma Pessoa Politicamente Exposta?<\/h2>\n

O conceito de Pessoa Politicamente Exposta<\/a> \u00e9 um dos principais na gest\u00e3o de riscos das empresas. Isso porque s\u00e3o pessoas que as empresas devem tomar cuidado redobrado ao contratar ou formar v\u00ednculos, em raz\u00e3o dos riscos que elas implicam.<\/p>\n

Em termos conceituais, as PEPs s\u00e3o os agentes p\u00fablicos em exerc\u00edcio de cargo ou fun\u00e7\u00e3o p\u00fablica relevantes, ou que tenham exercido cargo ou fun\u00e7\u00e3o p\u00fablicas nos cinco anos anteriores. Engloba tamb\u00e9m os deputados, vereadores, presidentes e tesoureiros nacionais de partidos pol\u00edticos.<\/p>\n

Ao se relacionar com essas pessoas as empresas se sujeitam a diversos riscos, como o pagamento de multas, condena\u00e7\u00f5es legais diversas, redu\u00e7\u00e3o das oportunidades de mercado e at\u00e9 mesmo queda na reputa\u00e7\u00e3o.<\/p>\n

E onde entra o Know Your Customer (KYC)?<\/h2>\n

Para minimizar ao m\u00e1ximo os riscos gerados pela aproxima\u00e7\u00e3o da empresa com uma Pessoa Politicamente Exposta, \u00e9 fundamental realizar uma investiga\u00e7\u00e3o completa e rigorosa, que permita identificar o potencial de risco envolvido.<\/p>\n

O processo de KYC<\/a> visa justamente permitir que as organiza\u00e7\u00f5es cruzem informa\u00e7\u00f5es relevantes sobre determinada pessoa, para determinar o seu risco. Nesse sentido, \u00e9 uma estrat\u00e9gia que pode ser aplicada para a checagem individual.<\/p>\n

A realiza\u00e7\u00e3o de neg\u00f3cios com uma Pessoa Politicamente Exposta n\u00e3o \u00e9 necessariamente nociva para a empresa. No entanto, \u00e9 preciso garantir que a aproxima\u00e7\u00e3o n\u00e3o resulte em riscos desnecess\u00e1rios.<\/p>\n

Assim, podemos dizer que PEPs e KYC<\/strong> s\u00e3o conceitos que se relacionam de forma direta. Essa estrat\u00e9gia possibilita uma an\u00e1lise detalhada de cada caso, evitando riscos de natureza fiscal, financeiras e at\u00e9 mesmo judiciais.<\/p>\n

O KYC \u00e9 aplicado especialmente na classifica\u00e7\u00e3o de riscos, processo que permite analisar a viabilidade de uma negocia\u00e7\u00e3o. Quando aplicado de forma correta, garante \u00e0 empresa um risco de exposi\u00e7\u00e3o baixo, mesmo se tratando de uma PEP.<\/p>\n

Como aplicar o KYC<\/h2>\n

Tendo em vista que PEPs e KYC <\/strong>s\u00e3o conceitos relacionados, \u00e9 essencial aplicar em seu neg\u00f3cio estrat\u00e9gias para conhecer melhor as pessoas que est\u00e3o ingressando na organiza\u00e7\u00e3o, seja como cliente ou em uma negocia\u00e7\u00e3o.<\/p>\n

A automa\u00e7\u00e3o \u00e9 a forma mais din\u00e2mica de garantir a integridade da sua empresa, pois possibilita realizar uma checagem completa dos clientes de forma r\u00e1pida, simples, precisa e menos suscet\u00edvel ao erro humano.<\/p>\n

A Simply disp\u00f5e de uma plataforma completa de background check<\/a> que \u00e9 capaz inclusive, de checar as PEPs de forma automatizada. Dessa forma, oferece \u00e0 empresa importantes elementos para a tomada de decis\u00e3o, evitando riscos que podem comprometer a organiza\u00e7\u00e3o.<\/p>\n

Solu\u00e7\u00f5es da Plataforma de Background Check da Simply<\/h3>\n

Para a automa\u00e7\u00e3o de fluxos operacionais de onboarding e cadastros de forma eletr\u00f4nica, a Simply disp\u00f5e do S-Works<\/a>. Essa solu\u00e7\u00e3o garante velocidade e seguran\u00e7a nos processos, especialmente na abertura de conta digital, empr\u00e9stimos e cadastros. E, combinado com o Mining<\/a>, \u00e9 poss\u00edvel mapear o processo de background check de acordo com suas regras de neg\u00f3cio, criar regras de antifraude e PLD.<\/p>\n

J\u00e1 o Atomics<\/a>, identifica os documentos, extrai as informa\u00e7\u00f5es (CPF, nome completo, n\u00famero do documento, entre outros) e entrega uma an\u00e1lise eletr\u00f4nica de documentos completa. Dessa forma \u00e9 poss\u00edvel garantir que a sua empresa n\u00e3o esteja exposta aos riscos que podem estar relacionados a uma Pessoa Politicamente Exposta ou que esteja ciente dos riscos eminentes que essas pessoas podem trazer ao neg\u00f3cio.<\/p>\n

Quer ficar por dentro de temas como esse e da Era da Transforma\u00e7\u00e3o Digital? Cadastre-se na nossa newsletter<\/a> e receba semanalmente em seu e-mail novidades.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quando falamos em riscos esses dois conceitos devem ser levados em considera\u00e7\u00e3o. Entenda de que forma eles est\u00e3o relacionados e como eles podem ser usados para aumentar a seguran\u00e7a do seu neg\u00f3cio.<\/p>\n","protected":false},"author":9,"featured_media":10047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[998],"tags":[131,63,46,64],"class_list":["post-10046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-e-trends","tag-background-check","tag-kyc","tag-riscos","tag-seguranca"],"yoast_head":"\nPEPs e o KYC: entenda a rela\u00e7\u00e3o - Evertec Trends<\/title>\n<meta name=\"description\" content=\"Entenda de que forma as PEPs e o KYC est\u00e3o relacionados e como eles podem ser usados para aumentar a seguran\u00e7a do seu neg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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