{"id":11983,"date":"2021-08-16T11:00:00","date_gmt":"2021-08-16T14:00:00","guid":{"rendered":"https:\/\/evertectrends.dev.creativetm.co\/?p=11983"},"modified":"2024-06-20T10:19:54","modified_gmt":"2024-06-20T13:19:54","slug":"fintechs-de-nicho","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/fintechs-de-nicho\/","title":{"rendered":"Fintechs de nicho: entenda o panorama do setor em 2021"},"content":{"rendered":"\n<p>Com a proposta de suprir as necessidades de p\u00fablicos que os bancos n\u00e3o alcan\u00e7am, as fintechs de nicho v\u00eam ganhando cada vez mais espa\u00e7o no mercado financeiro. E hoje j\u00e1 s\u00e3o consideradas o melhor caminho para futuros investidores.<\/p>\n<p>Continue lendo esse artigo e entenda mais sobre como as fintechs de nicho v\u00eam inovando o setor financeiro em 2021. E quais vantagens elas oferecem em rela\u00e7\u00e3o aos bancos convencionais. Confira!<\/p>\n<h2>Panorama das fintechs de nicho em 2021<\/h2>\n<p>A \u00faltima edi\u00e7\u00e3o do\u00a0<span style=\"text-decoration: underline\"><a href=\"https:\/\/fintechlab.com.br\/index.php\/2020\/08\/25\/edicao-2020-do-radar-fintechlab-detecta-270-novas-fintechs-em-um-ano\/\">Radar FintechLab<\/a><\/span>\u00a0revelou que o volume total de fintechs e iniciativas de efici\u00eancia financeira chegou a 771 em agosto de 2020 em todo Brasil. Em um mercado com uma concorr\u00eancia cada vez maior, a segmenta\u00e7\u00e3o do neg\u00f3cio, por meio do reconhecimento de um nicho, tem sido uma excelente solu\u00e7\u00e3o.<\/p>\n<p>Pensando nisso e buscando atender setores espec\u00edfico, as fintechs de nicho apostaram na segmenta\u00e7\u00e3o como estrat\u00e9gia de ouro para <span style=\"text-decoration: underline\"><a href=\"https:\/\/evertectrends.com\/fintechs-no-brasil\/\">crescer no mercado financeiro<\/a><\/span>.\u00a0 Atendendo causas como apoiadores de ONGs (Organiza\u00e7\u00f5es N\u00e3o Governamentais), bem como comunidade LGBTQIA+, negros e menores de 18 anos, as fintechs de nicho surgiram na \u00e2nsia de alcan\u00e7ar novas oportunidades de neg\u00f3cio.<\/p>\n<p>No entanto, para alcan\u00e7ar tais oportunidades, o setor precisou investir em tecnologias, como a <span style=\"text-decoration: underline\"><a href=\"https:\/\/evertectrends.com\/inteligencia-artificial-no-novo-normal\/\">intelig\u00eancia artificial<\/a><\/span> e rob\u00f4s de autoatendimento capazes de conhecer as necessidades desses setores.<\/p>\n<p>Com isso, o n\u00famero de startups que j\u00e1 est\u00e3o atuando nessa modalidade em 2021 \u00e9 alto e segundo as expectativas, s\u00f3 tende a crescer. Veja alguns exemplos abaixo:<\/p>\n<ul>\n<li>Pride Bank: startup financeira desenvolvida para o p\u00fablico LGBTI+;<\/li>\n<li>Condo Conta: startup financeira voltada para condom\u00ednios;<\/li>\n<li>Neagle Bank: startup direcionada para f\u00e3s do canal no YouTube Neagle.<\/li>\n<\/ul>\n<blockquote>\n<h6><a href=\"https:\/\/materiais.simply.com.br\/tendencias-tecnologicas-2022\"><span style=\"text-decoration: underline\"><strong>BAIXE AGORA ESSE EBOOK<\/strong><\/span><\/a> e confira as principais tend\u00eancias tecnol\u00f3gicas para 2022 de acordo com a Gartner Top Strategic Trends.<\/h6>\n<\/blockquote>\n<h2>Por que as fintechs est\u00e3o apostando em segmenta\u00e7\u00e3o?<\/h2>\n<p>Se de um lado o nichamento de fintechs resulta na limita\u00e7\u00e3o do n\u00famero de clientes, por outro lado, a segmenta\u00e7\u00e3o das fintechs resulta nos clientes dos setores espec\u00edficos da sociedade o espirito de <span style=\"text-decoration: underline\"><a href=\"https:\/\/evertectrends.com\/esg-no-mercado-financeiro\/\">inclus\u00e3o social<\/a><\/span>. Com isso, o esp\u00edrito de inclus\u00e3o, automaticamente faz com que os p\u00fablicos segmentados migrem dos bancos tradicionais para as fintechs de nicho.<\/p>\n<p>Al\u00e9m de fornecer o espirito de &#8220;pertencer a um lugar&#8221;, se mostrar alinhadas com as dores e p\u00fablicos espec\u00edficos faz com que as fintechs de nicho possuam um potencial de crescimento enorme, pois competem cada vez mais em p\u00e9 de igualdade com os <span style=\"text-decoration: underline\"><a href=\"https:\/\/evertectrends.com\/revolucao-das-fintechs-ameaca-ou-oportunidade-para-os-bancos\/\">bancos tradicionais<\/a><\/span>. Com isso, pode-se considerar que a personaliza\u00e7\u00e3o \u00e9 a chave do sucesso das fintechs de neg\u00f3cio.<\/p>\n<h2>Principais vantagens das fintechs de nicho<\/h2>\n<p>\u00c9 fato que, o mundo das\u00a0fintechs\u00a0n\u00e3o \u00e9 s\u00f3 movido por dinheiro. O consumidor, principalmente o das faixas et\u00e1rias mais baixas \u2013 n\u00e3o quer apenas um servi\u00e7o banc\u00e1rio comum. Ele deseja consumir e ao mesmo tempo ajudar uma causa em que acredita. Desse modo, os neg\u00f3cios que geram impacto social fortalecem a imagem. Com uma imagem mais forte, eles atraem mais clientes \u2013 que s\u00e3o fi\u00e9is \u2013 e o retorno \u00e9 maior.<\/p>\n<p>Focando nisso, as fintechs de nichos possuem algumas vantagens em rela\u00e7\u00e3o aos bancos tradicionais, como:<\/p>\n<h3>Fideliza\u00e7\u00e3o de clientes<\/h3>\n<p>As startups passam a reter clientes que possuem mais afinidade com a marca, pois se sentem representados por ela. Dessa forma, aos poucos esses clientes migram espontaneamente da concorr\u00eancia para as fintechs de nichos, tornando-se assim verdadeiros embaixadores deste segmento.<\/p>\n<h3>Atendimento personalizado<\/h3>\n<p>As fintechs de nicho passam a conhecer todas as dores dos seus <span style=\"text-decoration: underline\"><a href=\"https:\/\/evertectrends.com\/os-novos-consumidores-bancarios-entenda-seu-perfil-e-comportamento\/\">clientes<\/a><\/span> assim como as suas expectativas em rela\u00e7\u00e3o a marca. Dessa forma, as empresas podem desenvolver solu\u00e7\u00f5es mais eficazes e que atendam de forma personalizada as necessidades de cada p\u00fablico espec\u00edfico.<\/p>\n<h3>Solu\u00e7\u00f5es de sucesso<\/h3>\n<p>Com solu\u00e7\u00f5es de sucesso devido a personaliza\u00e7\u00e3o do atendimento, as fintechs de nicho passam a ser cada vez mais conhecidas entre os demais p\u00fablicos da sociedade. Dessa forma, elas passam a agregar cada vez mais valor e tendem a conquistar um p\u00fablico maior.<\/p>\n<h3>Alinhamento de valores<\/h3>\n<p>Com a segmenta\u00e7\u00e3o, as fintechs de nicho abra\u00e7am as causas que tamb\u00e9m fazem parte das dores de seus clientes. Assim, muitas delas aderem a pautas sociais e ajudam financeiramente ONGs para a realiza\u00e7\u00e3o de projetos voltados para o p\u00fablico que atendem.<\/p>\n<p>Estar alinhado com as dores e desejos do seu p\u00fablico faz com que as fintechs de nicho possuam um potencial de crescimento enorme. A identifica\u00e7\u00e3o permite mais oportunidades, serve para orientar o posicionamento e a atua\u00e7\u00e3o das fintechs no mercado.<\/p>\n<p>Ent\u00e3o, o que achou das fintechs de nicho? Acredita que este novo conceito pode superar os tradicionais bancos e se consolidar cada vez mais no mercado brasileiro? Comente abaixo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entenda mais sobre como as fintechs de nicho v\u00eam ganhando cada vez mais espa\u00e7o no mercado financeiro. E quais vantagens elas oferecem em rela\u00e7\u00e3o aos bancos convencionais.<\/p>\n","protected":false},"author":9,"featured_media":11984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[998],"tags":[52,26,250,14],"class_list":["post-11983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-e-trends","tag-bancos","tag-fintechs","tag-fintechs-en","tag-mercado-financeiro-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fintechs de nicho: entenda o panorama do setor em 2021 - Evertec Trends<\/title>\n<meta name=\"description\" content=\"Entenda como as fintechs de nicho v\u00eam ganhando cada vez mais espa\u00e7o no mercado financeiro e as vantagens elas oferecem em rela\u00e7\u00e3o aos bancos convencionais.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, 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