{"id":12104,"date":"2021-10-18T11:00:00","date_gmt":"2021-10-18T14:00:00","guid":{"rendered":"https:\/\/evertectrends.dev.creativetm.co\/?p=12104"},"modified":"2024-09-04T14:07:32","modified_gmt":"2024-09-04T17:07:32","slug":"transformacao-digital-e-digitalizacao","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/transformacao-digital-e-digitalizacao\/","title":{"rendered":"Transforma\u00e7\u00e3o Digital e Digitaliza\u00e7\u00e3o: entenda a diferen\u00e7a"},"content":{"rendered":"\n

A implementa\u00e7\u00e3o cada vez mais crescente da tecnologia no ambiente corporativo fez surgir uma s\u00e9rie de novos conceitos que acabam levantando algumas d\u00favidas. A transforma\u00e7\u00e3o digital e digitaliza\u00e7\u00e3o s\u00e3o alguns dos principais.<\/p>\n

Afinal, transforma\u00e7\u00e3o digital e digitaliza\u00e7\u00e3o s\u00e3o a mesma coisa? Embora sejam tratados como sin\u00f4nimos por alguns gestores, a verdade \u00e9 que estas duas express\u00f5es possuem suas particularidades. E na hora de implement\u00e1-las na empresa \u00e9 fundamental entender o que diferencia cada uma delas.<\/p>\n

Sabendo disso, preparamos esse artigo onde mostraremos a defini\u00e7\u00e3o, assim como a diferen\u00e7a entre transforma\u00e7\u00e3o digital e digitaliza\u00e7\u00e3o. Confira!<\/p>\n

Entenda o conceito de digitaliza\u00e7\u00e3o<\/h2>\n

De modo geral, podemos definir a digitaliza\u00e7\u00e3o como a transfer\u00eancia de dados e processos do meio f\u00edsico para o digital. Por exemplo, quando a empresa transforma documentos impressos em arquivos no computador, ela est\u00e1 aplicando a digitaliza\u00e7\u00e3o.<\/p>\n

Contudo, o processo de digitaliza\u00e7\u00e3o vai muito al\u00e9m de transformar documentos anal\u00f3gicos em digitais. Tamb\u00e9m \u00e9 poss\u00edvel alinhar digitaliza\u00e7\u00e3o a inova\u00e7\u00f5es<\/a><\/span> tecnol\u00f3gicas e substituir ferramentas ou procedimentos por op\u00e7\u00f5es digitalizadas. O uso de GPS no lugar de mapas, a realiza\u00e7\u00e3o de reuni\u00f5es por videochamada s\u00e3o alguns exemplos que representam a digitaliza\u00e7\u00e3o.<\/p>\n

Inclusive, \u00e9 comum associar digitaliza\u00e7\u00e3o e automa\u00e7\u00e3o<\/span>, o que faz sentido. Afinal, um processo pode ser digitalizado e automatizado a partir do momento em que ele n\u00e3o apenas \u00e9 levado para o digital, como tamb\u00e9m \u00e9 executado com o m\u00ednimo de interfer\u00eancia humana.<\/p>\n

Por outro lado, o mesmo n\u00e3o acontece quando se usa transforma\u00e7\u00e3o digital e digitaliza\u00e7\u00e3o como sin\u00f4nimos.<\/p>\n

Ent\u00e3o, o que \u00e9 transforma\u00e7\u00e3o digital?<\/h2>\n

A transforma\u00e7\u00e3o digital corresponde ao uso estrat\u00e9gico de recursos tecnol\u00f3gicos<\/a><\/span> com o objetivo de promover mudan\u00e7as estruturais e na cultura<\/a><\/span> da organiza\u00e7\u00e3o. Dessa forma, com a transforma\u00e7\u00e3o digital \u00e9 poss\u00edvel gerar valor, garantindo melhorias na produtividade, comunica\u00e7\u00e3o e em v\u00e1rios outros aspectos dentro da empresa.<\/p>\n

Embora esteja associada ao conceito de tecnologia e inova\u00e7\u00e3o, bem como envolva dados, processos e procedimentos, quando se fala em transforma\u00e7\u00e3o digital \u00e9 preciso ir muito al\u00e9m disso.<\/p>\n

Por exemplo, um aplicativo de entregas ou plataformas de streaming<\/a><\/span> s\u00e3o exemplos de transforma\u00e7\u00e3o digital. Mais do que digitalizar processos, essas tecnologias integram pessoas, modificando suas experi\u00eancias quanto a realiza\u00e7\u00e3o de um pedido ou a forma como tem acesso a m\u00fasicas e filmes, respectivamente.<\/p>\n

Transforma\u00e7\u00e3o digital e digitaliza\u00e7\u00e3o: qual a diferen\u00e7a?<\/h2>\n

Embora seja comum achar que transforma\u00e7\u00e3o digital e digitaliza\u00e7\u00e3o sejam sin\u00f4nimos, estes termos s\u00e3o muito distintos entre si.<\/p>\n

Enquanto a digitaliza\u00e7\u00e3o usa a tecnologia como uma ferramenta para facilitar determinadas tarefas, a transforma\u00e7\u00e3o digital usa a mesma tecnologia, mas como um pilar para revolucionar um neg\u00f3cio<\/strong>. Mais do que facilidade, a transforma\u00e7\u00e3o digital entrega experi\u00eancias<\/a><\/span>.<\/p>\n

Muitas vezes, um processo pode ser digitalizado, mas nem sempre considerado uma transforma\u00e7\u00e3o digital. Tudo vai depender do impacto que ele exerce nas pessoas e nos processos.<\/p>\n

Uma empresa \u00e9 digitalizada quando ela usa tecnologias digitais, como IoT<\/a><\/span>, Machine Learning entre outras, para melhorar sua efici\u00eancia operacional. Seja no atendimento, nas vendas, na gest\u00e3o de estoque ou outros setores e atividades. A digitaliza\u00e7\u00e3o tamb\u00e9m reduz falhas, barateia processos e eleva a qualidade dos servi\u00e7os. Contudo, digitalizar processos n\u00e3o promove o rompimento de barreiras.<\/p>\n

A transforma\u00e7\u00e3o digital, por sua vez, faz isso e muito mais. Ela usa a tecnologia para levar excel\u00eancia a todos os processos do neg\u00f3cio, buscando sempre por inova\u00e7\u00f5es disruptivas que possam agregar valor para a empresa.<\/p>\n

Com a transforma\u00e7\u00e3o digital, uma empresa, al\u00e9m de melhorar produtos e servi\u00e7os, tamb\u00e9m muda seu mindset, personaliza a experi\u00eancia do cliente e ajuda a desvendar novas oportunidades de neg\u00f3cio.<\/p>\n

A transforma\u00e7\u00e3o digital e digitaliza\u00e7\u00e3o s\u00e3o conceitos importantes para qualquer empresa que visa o crescimento e sucesso em meio a Era Tecnol\u00f3gica em que vivemos. Mas, saber diferenci\u00e1-las e compreender os impactos na aplica\u00e7\u00e3o de cada uma delas no cen\u00e1rio corporativo \u00e9 fundamental para gerar vantagens competitivas e se posicionar a frente da concorr\u00eancia.<\/p>\n

\n
BAIXE AGORA ESSE EBOOK<\/a> <\/strong><\/span>e confira as principais tend\u00eancias tecnol\u00f3gicas para 2022 de acordo com a Gartner Top Strategic Trends.<\/h6>\n<\/blockquote>\n

Gostou desse conte\u00fado? Assine nossa\u00a0newsletter<\/a><\/span>\u00a0e receba semanalmente em seu e-mail novidades da era da Transforma\u00e7\u00e3o Digital!<\/p>\n","protected":false},"excerpt":{"rendered":"

A implementa\u00e7\u00e3o cada vez mais crescente da tecnologia no ambiente corporativo fez surgir uma s\u00e9rie de novos conceitos que acabam levantando algumas d\u00favidas. A transforma\u00e7\u00e3o digital e digitaliza\u00e7\u00e3o s\u00e3o alguns dos principais. Afinal, s\u00e3o a mesma coisa? Neste artigo mostraremos a defini\u00e7\u00e3o, assim como a diferen\u00e7a entre transforma\u00e7\u00e3o digital e digitaliza\u00e7\u00e3o. <\/p>\n","protected":false},"author":9,"featured_media":12106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[998],"tags":[132,36,117,8],"class_list":["post-12104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-e-trends","tag-digitalizacao","tag-experiencia-do-cliente","tag-inovacao","tag-tecnologia"],"yoast_head":"\nTransforma\u00e7\u00e3o Digital e Digitaliza\u00e7\u00e3o: entenda a diferen\u00e7a - Evertec Trends<\/title>\n<meta name=\"description\" content=\"Afinal, transforma\u00e7\u00e3o digital e digitaliza\u00e7\u00e3o s\u00e3o a mesma coisa? 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