{"id":1758,"date":"2020-04-06T13:59:38","date_gmt":"2020-04-06T16:59:38","guid":{"rendered":"https:\/\/sinqia.com.br\/?post_type=noticia&p=1758"},"modified":"2024-06-20T12:19:44","modified_gmt":"2024-06-20T15:19:44","slug":"iot-para-mercado-financeiro","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/iot-para-mercado-financeiro\/","title":{"rendered":"IoT para mercado financeiro"},"content":{"rendered":"

A era digital realmente veio para mudar a nossa concep\u00e7\u00e3o de mundo. O que antes estava distante, hoje est\u00e1 apenas a um clique. Recentemente, at\u00e9 objetos f\u00edsicos entraram nessa transforma\u00e7\u00e3o e se renderam ao conforto da modernidade.<\/span><\/p>\n

A Internet das Coisas \u00e9 uma ferramenta que promete mudar as rela\u00e7\u00f5es entre empresas e consumidores. Os benef\u00edcios para ambos j\u00e1 s\u00e3o nitidamente vis\u00edveis e, como ainda h\u00e1 muito para se descobrir, o futuro dessa tecnologia \u00e9 ainda mais animador.<\/span><\/p>\n

Todavia, voc\u00ea saberia dizer o que \u00e9 internet das coisas e quais s\u00e3o seus impactos no mundo financeiro? Fique com a gente que logo voc\u00ea descobrir\u00e1!<\/span><\/p>\n

O que \u00e9 a Internet das Coisas?<\/span><\/h2>\n

Uma s\u00e9rie de objetos com sensores e intelig\u00eancia artificial capaz de coletar e transmitir dados em tempo real, esse \u00e9 o conceito da Internet das Coisas, IoT (sigla referente a express\u00e3o em l\u00edngua inglesa: Internet of Things<\/em>).<\/span><\/p>\n

Isso pode parecer futurista, por\u00e9m, \u00e9 mais corriqueiro do que se imagina. Seu celular \u00e9 um exemplo, uma geladeira smart<\/em> \u00e9 outro. H\u00e1, tamb\u00e9m, casos de ar-condicionado que muda a temperatura de acordo com o ambiente.<\/span><\/p>\n

Enfim, uma diversidade de itens do dia a dia que, uma vez conectados \u00e0 rede mundial de computadores, pode ser considerada parte da Internet das Coisas.<\/span><\/p>\n

Quais s\u00e3o os impactos da Internet das Coisas no mercado financeiro?<\/span><\/h2>\n

De acordo com um estudo realizado pela Gartner, empresa estadunidense de consultoria, ao entrarmos em 2020, pelo menos 20,4 bilh\u00f5es de objetos estar\u00e3o conectados ao redor do mundo. J\u00e1, segundo a Corpora\u00e7\u00e3o Internacional de Dados (IDC), em 2021, cerca um trilh\u00e3o de d\u00f3lares ter\u00e1 sido investido nesse setor.<\/span><\/p>\n

Al\u00e9m de ser uma tecnologia altamente lucrativa, a IoT tamb\u00e9m pode proporcionar solu\u00e7\u00f5es extremamente criativas para empresas do mercado financeiro. Acompanhe a seguir alguns exemplos:<\/span><\/p>\n

    \n
  • Near Field Communication<\/span><\/li>\n<\/ul>\n

    Um dos exemplos mais famosos disso \u00e9 o Near Field Communication<\/em> (NFC), tecnologia que permite a troca de informa\u00e7\u00f5es entre diversos dispositivos sem que haja a necessidade de uma conex\u00e3o via cabo ou fio.<\/span><\/p>\n

    O NFC j\u00e1 est\u00e1 em uso e suas vantagens s\u00e3o imensas, visto que o uso de senhas para transfer\u00eancias e pagamentos banc\u00e1rios n\u00e3o s\u00e3o mais necess\u00e1rios, apenas um pr\u00e9vio cadastro biom\u00e9trico e informativo.<\/span><\/p>\n

      \n
    • Conten\u00e7\u00e3o de fraudes<\/span><\/li>\n<\/ul>\n

      Outro ben\u00e9fico para as empresas reside na conten\u00e7\u00e3o de fraudes. Com um n\u00famero cada vez maior de tr\u00e1fego de dados e um avan\u00e7o cada vez mais significativo da Intelig\u00eancia Artificial, a detec\u00e7\u00e3o de fraudes ser\u00e1 tarefa f\u00e1cil para uma tecnologia cada vez mais preocupada com a seguran\u00e7a das empresas e dos seus respectivos consumidores.<\/span><\/p>\n

        \n
      • Reconhecimento de emo\u00e7\u00f5es<\/span><\/li>\n<\/ul>\n

        Hoje em dia j\u00e1 \u00e9 poss\u00edvel identificar as emo\u00e7\u00f5es dos seus clientes. Softwares<\/em> que analisam coment\u00e1rios nas redes sociais ou que reconhecem express\u00f5es faciais j\u00e1 s\u00e3o uma realidade e podem transformar o modo com que uma empresa aborda o seu p\u00fablico.<\/span><\/p>\n

        Esse recurso \u00e9 ideal para que a empresa tenha o timing<\/em> para n\u00e3o perder nenhuma oportunidade de neg\u00f3cio.<\/span><\/p>\n

        Gostou do nosso artigo? Entre em nosso site e descubra muito mais! Aproveite tamb\u00e9m para preencher nosso formul\u00e1rio de contato comercial.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        A era digital realmente veio para mudar a nossa concep\u00e7\u00e3o de mundo. O que antes estava distante, hoje est\u00e1 apenas a um clique. Recentemente, at\u00e9 objetos f\u00edsicos entraram nessa transforma\u00e7\u00e3o e se renderam ao conforto da modernidade. A Internet das Coisas \u00e9 uma ferramenta que promete mudar as rela\u00e7\u00f5es entre empresas e consumidores. Os benef\u00edcios […]<\/p>\n","protected":false},"author":9,"featured_media":45541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1000],"tags":[83,253],"class_list":["post-1758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-e-big-data","tag-setor-financeiro","tag-solucoes-digitais"],"yoast_head":"\nIoT para mercado financeiro - Evertec Trends<\/title>\n<meta name=\"description\" content=\"As tend\u00eancias de tecnologia para inovar com estrat\u00e9gia\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IoT para mercado financeiro - Evertec Trends\" \/>\n<meta property=\"og:description\" content=\"As tend\u00eancias de tecnologia para 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