{"id":1881,"date":"2020-06-29T15:14:57","date_gmt":"2020-06-29T15:14:57","guid":{"rendered":"https:\/\/sinqia.com.br\/?post_type=noticia&p=1881"},"modified":"2024-06-06T09:43:06","modified_gmt":"2024-06-06T12:43:06","slug":"confira-seis-dicas-para-acelerar-a-transformacao-digital-na-sua-empresa-pos-pandemia","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/confira-seis-dicas-para-acelerar-a-transformacao-digital-na-sua-empresa-pos-pandemia\/","title":{"rendered":"Confira seis dicas para acelerar a transforma\u00e7\u00e3o digital na sua empresa p\u00f3s-pandemia"},"content":{"rendered":"

\u201cEm 70 dias o mundo se transformou muito mais do que vinha se transformando ao longo dos \u00faltimos anos e o desafio agora ser\u00e1 acelerar ainda mais a transforma\u00e7\u00e3o digital\u201d.<\/span><\/p>\n

A frase dita pela Diretora de Opera\u00e7\u00f5es Servi\u00e7os de TI e Consultoria Torq na Sinqia, Karine Nogueira, marcou o tom das discuss\u00f5es realizadas no webinar:\u201d Transforma\u00e7\u00e3o Digital em meio \u00e0 crise: Como impulsionar a inova\u00e7\u00e3o dentro da sua empresa?\u201d. <\/em><\/span><\/p>\n

O evento aconteceu no dia 9 de junho e, al\u00e9m de Karine, contou com a participa\u00e7\u00e3o de Murilo Domingos, Head de Acelera\u00e7\u00e3o da Darwin Startups e Rodrigo Barros, Head de Estrat\u00e9gia de Marketing e Inova\u00e7\u00e3o da seguradora Zurich, sob a coordena\u00e7\u00e3o do Head de inova\u00e7\u00e3o a Sinqia, Leo Monte.<\/span><\/p>\n

Ao serem provocados a falar sobre os desafios que as companhias enfrentar\u00e3o daqui para a frente para acelerar a transforma\u00e7\u00e3o digital eles ofereceram as seguintes dicas:<\/span><\/p>\n

 <\/p>\n

1. Consultar o cliente <\/strong><\/span><\/p>\n

N\u00e3o \u00e9 recomend\u00e1vel investir em ideias s\u00f3 porque sua pr\u00f3pria empresa acha que pode dar certo. Pergunte para o cliente antes. Verifique se faz sentido para ele. Se \u00e9 isso o que vai resolver os problemas.<\/span><\/p>\n

Olhe para o mercado antes de olhar para dentro em busca das respostas. Olhar para dentro geralmente vai trazer mais perguntas. As respostas nunca estar\u00e3o dentro do escrit\u00f3rio. Elas estar\u00e3o sempre no cliente.<\/span><\/p>\n

 <\/p>\n

2. Revisar a jornada do cliente. <\/strong><\/span><\/p>\n

Toda jornada tem uma persona. \u00c9 preciso entender cada persona para conseguir desenhar uma nova jornada.<\/span><\/p>\n

 <\/p>\n

3. Desenvolver novas a\u00e7\u00f5es na r\u00e9gua de relacionamento <\/strong><\/span><\/p>\n

Uma mensura\u00e7\u00e3o emocional das personas, por exemplo, pode revelar em qual momento o usu\u00e1rio est\u00e1 indiferente ou alterado. Desta forma \u00e9 poss\u00edvel criar diferentes formas de abordagem pelos diversos canais dispon\u00edveis.<\/span><\/p>\n

 <\/p>\n

4. Inserir novas tecnologias <\/strong><\/span><\/p>\n

N\u00e3o adianta sair inovando sem ter a experi\u00eancia, o conhecimento e, principalmente uma tecnologia que permite atingir resultados escal\u00e1veis, eficientes e sustent\u00e1veis.<\/span><\/p>\n

 <\/p>\n

5. Encontrar o parceiro certo <\/strong><\/span><\/p>\n

Hoje em dia n\u00e3o se constr\u00f3i mais as coisas de forma isolada. Muitas solu\u00e7\u00f5es inclusive j\u00e1 est\u00e3o prontas. Basta trazer para dentro das empresas. Existe muita tecnologia desenvolvida \u00e0 disposi\u00e7\u00e3o. As startups oferecem muitas solu\u00e7\u00f5es. Desta forma, encontrar o parceiro certo permite acelerar o processo e minimizar os erros.<\/span><\/p>\n

 <\/p>\n

6. Buscar mudan\u00e7as estruturais <\/strong><\/span><\/p>\n

N\u00e3o adianta pensar em inova\u00e7\u00e3o da porta para fora porque desta forma a iniciativa vira s\u00f3 uma a\u00e7\u00e3o de marketing. Fazer inova\u00e7\u00e3o da porta para dentro \u00e9 entender profundamente n\u00e3o s\u00f3 o cliente, mas tamb\u00e9m a pr\u00f3pria corpora\u00e7\u00e3o. As dores e os gargalos que se apresentam. N\u00e3o basta apenas falar. \u00c9 necess\u00e1ria uma verdadeira mudan\u00e7a de cultura.<\/span><\/p>\n

 <\/p>\n

Ao concluir os trabalhos, Leo Monte lembrou que no in\u00edcio da pandemia empresas se assustaram e chegaram at\u00e9 a congelar investimentos em inova\u00e7\u00e3o diminuindo o ritmo da transforma\u00e7\u00e3o digital.<\/span><\/p>\n

Mas, segundo ele, este n\u00e3o \u00e9 melhor caminho.<\/span><\/p>\n

A sa\u00edda para a crise parece estar justamente no sentido oposto a este. \u00c9 preciso entender o contexto e escolher com o m\u00e1ximo de precis\u00e3o onde aplicar os recursos para que eles efetivamente tragam retorno. Ao fazer isso, a resposta, sem d\u00favida, cair\u00e1 sobre a inova\u00e7\u00e3o.<\/span><\/p>\n

Para ajudar sua empresa a ter este entendimento e desenvolver as melhores estrat\u00e9gias, a Sinqia e o Torq colocam \u00e0 disposi\u00e7\u00e3o uma estrutura composta pelos profissionais mais capacitados, com os m\u00e9todos mais modernos e as tecnologias mais inovadoras do mercado. Entre em contato e vamos nos transformar juntos<\/a><\/strong>.<\/span><\/p>\n

Quer ficar por dentro de tudo que envolve Transforma\u00e7\u00e3o Digital? Baixe nosso e-book<\/a><\/strong>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cEm 70 dias o mundo se transformou muito mais do que vinha se transformando ao longo dos \u00faltimos anos e o desafio agora ser\u00e1 acelerar ainda mais a transforma\u00e7\u00e3o digital\u201d. A frase dita pela Diretora de Opera\u00e7\u00f5es Servi\u00e7os de TI e Consultoria Torq na Sinqia, Karine Nogueira, marcou o tom das discuss\u00f5es realizadas no webinar:\u201d […]<\/p>\n","protected":false},"author":9,"featured_media":45630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[998],"tags":[],"class_list":["post-1881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-e-trends"],"yoast_head":"\nConfira seis dicas para acelerar a transforma\u00e7\u00e3o digital na sua empresa p\u00f3s-pandemia - Evertec Trends<\/title>\n<meta name=\"description\" content=\"As tend\u00eancias de tecnologia para inovar com estrat\u00e9gia\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" 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