{"id":42170,"date":"2022-05-23T11:00:00","date_gmt":"2022-05-23T14:00:00","guid":{"rendered":"https:\/\/evertectrends.dev.creativetm.co\/data-analytics-no-setor-financeiro\/"},"modified":"2024-09-04T14:07:33","modified_gmt":"2024-09-04T17:07:33","slug":"data-analytics-no-setor-financeiro","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/data-analytics-no-setor-financeiro\/","title":{"rendered":"Data Analytics: o que \u00e9 e porque aplicar no setor financeiro?"},"content":{"rendered":"\n<p>Examinar dados brutos de maneira inteligente \u00e9 a promessa da ferramenta Data Analytics que pode tirar diversas conclus\u00f5es com base nas informa\u00e7\u00f5es e dados coletados de forma moderna e automatizada.<\/p>\n<p>Entenda melhor o que \u00e9 o Data Analytics, a diferen\u00e7a entre essa ferramenta e o Data Science e como aplicar no setor financeiro.<\/p>\n<h2>O que \u00e9 o Data Analytics?<\/h2>\n<p>O Data Analytics \u00e9 uma forma de ci\u00eancia que busca analisar dados brutos, explorando informa\u00e7\u00f5es e identificando tend\u00eancias e padr\u00f5es de forma <span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/operacoes-inteligentes-e-o-futuro-dos-bancos\/\">inteligente<\/a>.<\/span> Seu objetivo \u00e9, por meio dessa an\u00e1lise estrat\u00e9gica de dados, extrair insight valiosos que possam ajudar na tomada de decis\u00f5es estrat\u00e9gicas dentro de uma empresa.<\/p>\n<p>Por meio desta ferramenta \u00e9 poss\u00edvel analisar uma base de dados de forma <span style=\"text-decoration: underline;\">automatizada<\/span> e em tempo real garantindo melhores resultados muito mais r\u00e1pidos e impactantes \u00e0s organiza\u00e7\u00f5es e sistemas.<\/p>\n<h2>Tipos e aplica\u00e7\u00f5es<\/h2>\n<p>Basicamente o Analytics \u00e9 uma solu\u00e7\u00e3o que se aplica em diferentes contextos anal\u00edticos. Veja abaixo alguns deles:<\/p>\n<ul>\n<li>An\u00e1lise descritiva: descreve o que aconteceu como, por exemplo, quais foram as vendas ocorridas na semana;<\/li>\n<li>An\u00e1lise de diagn\u00f3stico: define os motivos de tal a\u00e7\u00e3o ter ocorrido como, por exemplo, por que as vendas aumentaram entre uma semana e outra;<\/li>\n<li><a href=\"https:\/\/evertectrends.com\/machine-learning-e-a-construcao-de-modelos-preditivos-aplicacoes-e-vantagens\/\"><span style=\"text-decoration: underline;\">An\u00e1lise preditiva<\/span><\/a>: estabelece proje\u00e7\u00f5es sobre o que pode acontecer como, por exemplo, como as vendas ser\u00e3o na pr\u00f3xima temporada;<\/li>\n<li>An\u00e1lise prescritiva: determina as pr\u00f3ximas a\u00e7\u00f5es diante de um cen\u00e1rio futuro como, por exemplo, saber a quantidade de produtos que se deve enviar para n\u00e3o faltar na pr\u00f3xima temporada.<\/li>\n<\/ul>\n<h2>Data Analytics x Data Science<\/h2>\n<p>Muitos confundem o Data Science com o Data Analytics dentro do <a href=\"https:\/\/evertectrends.com\/data-mining-e-big-data\/\">Big Data<\/a>. No entanto, \u00e9 importante destacar que s\u00e3o diferentes. Ainda que ambos fa\u00e7am parte de um aglomerado matem\u00e1tico, estat\u00edstico e focado no desenvolvimento, seus prop\u00f3sitos diferem.<\/p>\n<p>O <span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/saiba-como-utilizar-a-ciencia-de-dados-para-criar-modelos-preditivos\/\">Data Science<\/a><\/span> tem como objetivo extrair e interpretar dados e informa\u00e7\u00f5es derivados de muitos dados coletados de uma empresa particular de uso pr\u00f3prio atrav\u00e9s de algoritmos matem\u00e1ticos e base em estat\u00edsticas que mostram como agir diante de certas circunst\u00e2ncias.<\/p>\n<p>J\u00e1 o Data Analytics \u00e9 uma fun\u00e7\u00e3o mais espec\u00edfica dentro do Data Science. Ele busca entender tend\u00eancias e m\u00e9tricas para tomada de decis\u00f5es importantes de forma mais precisa alcan\u00e7ando melhores resultados.<\/p>\n<p>Ou seja, o Data Science centra uma pesquisa mais ampla e t\u00e9cnica enquanto o Analytics formula correla\u00e7\u00f5es entre os dados e tem foco em solu\u00e7\u00e3o de problemas existentes.<\/p>\n<h2>Por que aplicar Data Analytics no setor financeiro?<\/h2>\n<p>Aplicar o Data Analytics no setor financeiro \u00e9 uma estrat\u00e9gia inteligente e essencial, visto que os benef\u00edcios s\u00e3o variados, tais como:<\/p>\n<ul>\n<li>Proporciona um <strong>conhecimento de dados<\/strong> mais amplo sobre os setores atendidos e o mercado de atua\u00e7\u00e3o, identificando prefer\u00eancias e especifica\u00e7\u00f5es do grupo de clientes, bem como hist\u00f3rico de pagamento e detec\u00e7\u00f5es necess\u00e1rias do comportamento financeiro para poder desenhar ofertas adequadas a cada perfil, aumentando a possibilidade de receita e resultados;<\/li>\n<li>Melhora o <strong>entendimento do neg\u00f3cio<\/strong>, otimizando a tomada na parte externa e para os investidores, al\u00e9m de posicionar a organiza\u00e7\u00e3o a frente de diversos ecossistemas auxiliando no alcance e manuten\u00e7\u00e3o da <span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/compliance-entenda-seu-papel-em-meio-a-transformacao-digital\/\">conformidade<\/a><\/span>;<\/li>\n<li><strong>Diminui riscos<\/strong> pelas incertezas do mercado, atuando com maior assertividade;<\/li>\n<li>Ajuda no <strong>estudo de estrat\u00e9gias<\/strong> que reduzem inadimpl\u00eancia, definem contatos, abordagens, melhoram a comunica\u00e7\u00e3o, a negocia\u00e7\u00e3o e muito mais.<\/li>\n<\/ul>\n<p>A an\u00e1lise de dados \u00e9 um emprego de sucesso n\u00e3o s\u00f3 para prever e elaborar estrat\u00e9gias, mas tamb\u00e9m para mantes a seguran\u00e7a das institui\u00e7\u00f5es <span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/como-prevenir-as-fraudes-nas-instituicoes-financeiras\/\">evitando fraudes<\/a><\/span>.<\/p>\n<p>Gostou do nosso artigo? Aproveite para deixar a sua opini\u00e3o nos coment\u00e1rios e compartilhar nas suas redes sociais!<\/p>\n<blockquote>\n<h5>Quer saber mais sobre o assunto? <a href=\"https:\/\/materiais.simply.com.br\/ebook-tudo-sobre-dados-parte-1\"><strong>BAIXE AGORA ESTE EBOOK<\/strong><\/a> e entenda por que os dados s\u00e3o necess\u00e1rios no \u00e2mbito empresarial e conhe\u00e7a as principais tecnologias nesse universo.<\/h5>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Examinar dados brutos de maneira inteligente \u00e9 a promessa da ferramenta Data Analytics. Entenda melhor o que \u00e9, a diferen\u00e7a entre essa ferramenta e o Data Science e como aplicar no setor financeiro.<\/p>\n","protected":false},"author":9,"featured_media":42171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1000],"tags":[229,510,45],"class_list":["post-42170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-e-big-data","tag-analise-de-dados","tag-data-analytics","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data Analytics: o que \u00e9 e porque aplicar no setor financeiro? - Evertec Trends<\/title>\n<meta name=\"description\" content=\"Entenda melhor o que \u00e9 o Data Analytics, a diferen\u00e7a entre essa ferramenta e o Data Science e como aplicar no setor financeiro.\" \/>\n<meta name=\"robots\" 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