{"id":43482,"date":"2023-11-13T15:23:23","date_gmt":"2023-11-13T18:23:23","guid":{"rendered":"https:\/\/evertectrends.dev.creativetm.co\/?p=43482"},"modified":"2024-11-18T09:24:58","modified_gmt":"2024-11-18T12:24:58","slug":"seguranca-onboarding-digital","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/seguranca-onboarding-digital\/","title":{"rendered":"Seguran\u00e7a no onboarding digital: Principais desafios e estrat\u00e9gias para super\u00e1-los"},"content":{"rendered":"\n\n\n

Com a expans\u00e3o da digitaliza\u00e7\u00e3o de produtos e servi\u00e7os banc\u00e1rios, houve um aumento exponencial no n\u00famero de golpes e fraudes de identidade. Desse modo, garantir uma integra\u00e7\u00e3o \u00e1gil e fluida de novos usu\u00e1rios j\u00e1 n\u00e3o \u00e9 mais suficiente para uma experi\u00eancia satisfat\u00f3ria. Tamb\u00e9m \u00e9 preciso investir em seguran\u00e7a no onboarding digital<\/strong>.<\/span><\/p>\n

Segundo dados da Serasa Experian, o Brasil teve cerca de <\/span>785.289 tentativas de fraude<\/span><\/a> em julho de 2023. Destas, mais de 50% ocorreu no setor de \u201cBancos e Cart\u00f5es\u201d, o que representa um valor 3,4% maior se comparado a junho do mesmo ano.<\/span><\/p>\n

Ou seja, mais do que nunca, implementar estrat\u00e9gias de governan\u00e7a robusta para solucionar problemas de seguran\u00e7a no onboarding digital<\/strong> se tornou indispens\u00e1vel. E isso vale tanto para os bancos, quanto para as startups que atuam nesse setor.<\/span><\/p>\n

Veja a seguir alguns dos desafios comuns de seguran\u00e7a envolvendo o onboarding digital. E o mais importante, saiba como superar esses obst\u00e1culos adotando algumas estrat\u00e9gias eficientes.<\/span><\/p>\n

Principais desafios da seguran\u00e7a no onboarding digital<\/span><\/h2>\n

Garantir uma jornada de onboarding digital<\/strong> segura para a empresa e seus clientes \u00e9 um processo importante, mas que envolve alguns desafios. A come\u00e7ar pela dificuldade na prote\u00e7\u00e3o do acesso aos dados dos usu\u00e1rios<\/strong>.<\/span><\/p>\n

Hoje em dia, s\u00e3o v\u00e1rios os riscos de seguran\u00e7a que as empresas enfrentam e que podem expor indevidamente seus dados. De ciberataques com uso de <\/span>malwares<\/span><\/i> ou <\/span>ransomwares<\/span><\/i> para acesso a sistemas de redes ou computadores, at\u00e9 t\u00e9cnicas mais avan\u00e7adas como phishing<\/em> e engenharia social para obten\u00e7\u00e3o de informa\u00e7\u00f5es confidenciais.<\/span><\/p>\n

Todos esses riscos contribuem para uma maior viola\u00e7\u00e3o de dados que trazem consequ\u00eancias e potenciais danos \u00e0 reputa\u00e7\u00e3o das empresas. Por isso, se antecipar a eles fazendo o mapeamento desses riscos em seus sistemas \u00e9 necess\u00e1rio, embora ainda seja um desafio a ser superado.\u00a0<\/span><\/p>\n

Al\u00e9m disso, a inexist\u00eancia de uma estrutura operacional eficiente para autentica\u00e7\u00e3o de identidade de usu\u00e1rios<\/strong><\/a> \u00e9 outra barreira presente e que aumenta os riscos de fraudes de identidade<\/strong><\/a>.\u00a0<\/span><\/p>\n

\n
Quer conhecer 5 pr\u00e1ticas fundamentais para melhorar a experi\u00eancia dos seus clientes no onboarding digital? <\/span>BAIXE AGORA ESTE EBOOK<\/b><\/a>!<\/span><\/h5>\n<\/blockquote>\n

Estrat\u00e9gias para refor\u00e7ar a seguran\u00e7a no onboarding digital<\/span><\/h2>\n

O caminho para a integra\u00e7\u00e3o de novos usu\u00e1rios aos produtos e servi\u00e7os banc\u00e1rios na era digital, com agilidade, efici\u00eancia e seguran\u00e7a sem d\u00favida passa pela tecnologia<\/a>.\u00a0<\/span><\/p>\n

A partir da combina\u00e7\u00e3o de ferramentas e estrat\u00e9gias certas, \u00e9 poss\u00edvel se proteger contra os riscos que o onboarding digital est\u00e1 suscet\u00edvel. Veja abaixo algumas a\u00e7\u00f5es que deve considerar visando mitigar os desafios e garantir mais seguran\u00e7a no onboarding digital.<\/span><\/p>\n

Utilize recursos para melhor captura de documentos<\/span><\/h3>\n

Uma das etapas iniciais do onboarding est\u00e1 na captura de documentos. Nesse ponto, investir em <\/span>tecnologias automatizadas<\/span><\/a> que supram as normas do processo de cadastro da sua empresa \u00e9 fundamental.\u00a0<\/span><\/p>\n

Assim, ser\u00e1 poss\u00edvel confirmar a veracidade das informa\u00e7\u00f5es coletadas de modo \u00e1gil e mais assertivo, evitando poss\u00edveis fraudes.<\/span><\/p>\n

Invista na assinatura digital<\/span><\/h3>\n

Outra estrat\u00e9gia eficaz para combater fraudes em institui\u00e7\u00f5es financeiras consiste no uso de assinatura digital. Essa \u00e9 uma solu\u00e7\u00e3o que usa tecnologia de criptografia para certificar a identidade do remetente da assinatura. Mas, para ter validade legal, \u00e9 preciso que a assinatura digital atende ao processo de certifica\u00e7\u00e3o oficial aplicado no Brasil (ICP Brasil).<\/span><\/p>\n

Simplifique a valida\u00e7\u00e3o de dados<\/span><\/h3>\n

Entre as etapas do processo de onboarding<\/strong> est\u00e1 a que promove a valida\u00e7\u00e3o de dados afim de identificar poss\u00edveis fraudes de identidade<\/strong>.\u00a0<\/span><\/p>\n

Nesse aspecto, garantir um processo de cadastro e valida\u00e7\u00e3o simplificado a partir de ferramentas robustas eleva a segura e ainda melhora a experi\u00eancia do usu\u00e1rio.\u00a0<\/span><\/p>\n

\u00c9 o que faz, por exemplo, ferramentas como a <\/span>S-Forms<\/span><\/a>, da Simply. Essa \u00e9 uma solu\u00e7\u00e3o integrada que permite a verifica\u00e7\u00e3o e valida\u00e7\u00e3o de documentos com seguran\u00e7a e sem atritos. Ou seja, com essa ferramenta, sua empresa garante um melhor controle antifraude a partir de um onboarding simples<\/strong> e intuitivo.<\/span><\/p>\n

Quer obter mais informa\u00e7\u00f5es sobre as solu\u00e7\u00f5es da Simply para melhorar a seguran\u00e7a no onboarding digital? Ent\u00e3o entre em contato conosco<\/a> e saiba mais!<\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":43483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1001],"tags":[4,52,36,38,64,253,8],"class_list":["post-43482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seguranca","tag-automacao","tag-bancos","tag-experiencia-do-cliente","tag-onboarding-digital","tag-seguranca","tag-solucoes-digitais","tag-tecnologia"],"yoast_head":"\nSeguran\u00e7a no onboarding digital: Principais desafios e estrat\u00e9gias para super\u00e1-los - Evertec Trends<\/title>\n<meta name=\"description\" content=\"As tend\u00eancias de tecnologia para inovar com estrat\u00e9gia Implementar estrat\u00e9gias de governan\u00e7a robusta para solucionar problemas de seguran\u00e7a no onboarding digital se tornou indispens\u00e1vel. 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