{"id":43777,"date":"2019-05-20T12:00:32","date_gmt":"2019-05-20T15:00:32","guid":{"rendered":"https:\/\/evertectrends.dev.creativetm.co\/business-intelligence-o-que-e-como-aplicar-na-minha-gestao\/"},"modified":"2024-07-31T16:53:29","modified_gmt":"2024-07-31T19:53:29","slug":"business-intelligence-o-que-e-como-aplicar-na-minha-gestao","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/business-intelligence-o-que-e-como-aplicar-na-minha-gestao\/","title":{"rendered":"Business Intelligence: o que \u00e9 e como aplicar na minha gest\u00e3o?"},"content":{"rendered":"<p>J\u00e1 se foi o tempo em que gestores de empresas obtinham sucesso tomando decis\u00f5es com base em sua intui\u00e7\u00e3o ou suas experi\u00eancias. Hoje, j\u00e1 existem m\u00e9todos eficientes para obter e monitorar dados relevantes para a tomada de decis\u00e3o. Entre eles, destaca-se o Business Intelligence, que vem sendo utilizado por diversas organiza\u00e7\u00f5es para auxiliar na defini\u00e7\u00e3o de suas <a href=\"https:\/\/evertectrends.com\/tudo-sobre-o-onboarding-digital-entenda-a-estrategia\/\">estrat\u00e9gias<\/a>.<\/p>\n<p>Pensando nisso, elaboramos este post com o intuito de mostrar o que \u00e9 BI e como pode ser ben\u00e9fico implementar esse processo em sua organiza\u00e7\u00e3o. Acompanhe a leitura e saiba mais!<\/p>\n<h2>O que \u00e9 Business Intelligence?<\/h2>\n<p>Muitos pensam que Business Intelligence (ou Intelig\u00eancia de Neg\u00f3cios) nada mais \u00e9 do que uma ferramenta de an\u00e1lise de dados. Contudo, trata-se de algo muito mais complexo. \u00c9 um conjunto de t\u00e9cnicas e processos utilizados com o intuito de entregar a informa\u00e7\u00e3o certa para a pessoa certa e no momento certo. Isso \u00e9 feito por meio de tr\u00eas etapas:<\/p>\n<ul>\n<li>obten\u00e7\u00e3o dos dados: todos os dados acerca da organiza\u00e7\u00e3o s\u00e3o captados para determinar aspectos como produtividade e gargalos;<\/li>\n<li>organiza\u00e7\u00e3o e an\u00e1lise: essas informa\u00e7\u00f5es s\u00e3o organizadas em bancos de dados e apresentadas visualmente por meio de softwares;<\/li>\n<li>a\u00e7\u00e3o e monitoramento: com base no que foi apresentado, os gestores tomam decis\u00f5es e, ap\u00f3s isso, monitoram os resultados.<\/li>\n<\/ul>\n<p>Para aplicar esse processo em sua organiza\u00e7\u00e3o, \u00e9 importante contar com ferramentas especializadas para coletar e processar grandes quantidades de dados. Elas tamb\u00e9m permitem a cria\u00e7\u00e3o de relat\u00f3rios e pain\u00e9is que permitem uma melhor visualiza\u00e7\u00e3o das informa\u00e7\u00f5es obtidas.<\/p>\n<h2>Qual a diferen\u00e7a entre Business Intelligence e Big Data?<\/h2>\n<p>Hoje, ainda existe uma confus\u00e3o com rela\u00e7\u00e3o aos conceitos de BI e <a href=\"https:\/\/evertectrends.com\/data-mining-e-big-data\/\">Big Data<\/a>. Afinal, ambos t\u00eam como base processos de an\u00e1lise de dados que permitem tomar decis\u00f5es mais inteligentes. Contudo, h\u00e1 algumas diferen\u00e7as b\u00e1sicas entre eles.<\/p>\n<p>O BI trabalha com a an\u00e1lise dos dados atuais com conhecimento de causa, visando responder a perguntas j\u00e1 conhecidas acerca da situa\u00e7\u00e3o de uma empresa. J\u00e1 o Big Data monitora grandes quantidades de informa\u00e7\u00f5es, buscando encontrar padr\u00f5es e correla\u00e7\u00f5es totalmente novas para obter insights e abrir caminhos para a inova\u00e7\u00e3o. Por isso, o ideal \u00e9 combinar ambos os processos.<\/p>\n<h2>Por que aplicar o BI em sua organiza\u00e7\u00e3o?<\/h2>\n<p>Cada vez mais empresas t\u00eam compreendido a import\u00e2ncia de analisar e, inclusive, monitorar corretamente os dados relevantes para a tomada de decis\u00f5es.<\/p>\n<p>Ainda tem d\u00favidas sobre a efic\u00e1cia da implementa\u00e7\u00e3o desse processo em sua organiza\u00e7\u00e3o? Ent\u00e3o, conhe\u00e7a tr\u00eas vantagens que a utiliza\u00e7\u00e3o do Business Intelligence pode proporcionar.<\/p>\n<h3>Otimiza\u00e7\u00e3o de processos<\/h3>\n<p>O desejo de qualquer gestor \u00e9 conseguir otimizar os mais diversos processos em sua organiza\u00e7\u00e3o, de modo a obter resultados cada vez melhores e reduzir custos. Nesse sentido, o BI pode ser muito \u00fatil.<\/p>\n<p>Com o monitoramento de dados, torna-se poss\u00edvel identificar oportunidades de melhorias nas diversas \u00e1reas da empresa. Al\u00e9m disso, a rapidez adquirida nas tomadas de decis\u00f5es faz com que os neg\u00f3cios que utilizam BI consigam otimizar os processos com muito mais agilidade do que seus concorrentes que n\u00e3o o fazem.<\/p>\n<h3>Minimiza\u00e7\u00e3o de riscos<\/h3>\n<p>Nenhuma empresa est\u00e1 livre de riscos. Contudo, \u00e9 necess\u00e1rio mant\u00ea-los sob controle, monitorando todas as informa\u00e7\u00f5es necess\u00e1rias para identific\u00e1-los e corrigir poss\u00edveis falhas.<\/p>\n<p>Com a utiliza\u00e7\u00e3o do BI, as decis\u00f5es passam a se basear em dados concretos acerca do mercado e da situa\u00e7\u00e3o da organiza\u00e7\u00e3o. Com isso, torna-se poss\u00edvel evitar erros, bem como tomar a\u00e7\u00f5es preventivas com o intuito de minimizar ou eliminar riscos futuros.<\/p>\n<h3>Identifica\u00e7\u00e3o de oportunidades<\/h3>\n<p>A melhor forma de conseguir se destacar em meio \u00e0 concorr\u00eancia \u00e9 identificando oportunidades antes que os outros o fa\u00e7am. Com o BI, sua empresa pode sair \u00e0 frente, observando tend\u00eancias, encontrando brechas e se tornando inovadora. Afinal, a <a href=\"https:\/\/evertectrends.com\/tipos-de-inovacao\/\">inova\u00e7\u00e3o<\/a> \u00e9 fator-chave para o sucesso de qualquer neg\u00f3cio na era digital.<\/p>\n<p>O Business Intelligence \u00e9 muito vantajoso para diversas \u00e1reas de uma empresa, pois permite otimizar processos e tomar decis\u00f5es muito mais acertadas. Por isso, \u00e9 importante estar por dentro dessa tend\u00eancia para implement\u00e1-la corretamente em sua organiza\u00e7\u00e3o, de modo a obter todos os benef\u00edcios que ela tem a oferecer.<\/p>\n<p>Este conte\u00fado foi \u00fatil para voc\u00ea? Ent\u00e3o assine nossa newsletter e receba em primeira m\u00e3o novos posts sobre tecnologia e inova\u00e7\u00e3o para o seu neg\u00f3cio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoje, o processo de tomada de decis\u00e3o dos gestores de empresas deve passar por diversos m\u00e9todos para obten\u00e7\u00e3o e monitoramento de dados. Dentre elas, o Business Intelligence. Entenda neste post o que \u00e9 o BI, suas etapas e benef\u00edcios.<\/p>\n","protected":false},"author":9,"featured_media":43778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1000],"tags":[117],"class_list":["post-43777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-e-big-data","tag-inovacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Intelligence: o que \u00e9 e como aplicar na minha gest\u00e3o? - Evertec Trends<\/title>\n<meta name=\"description\" content=\"Entenda neste post o que \u00e9 o Business Intelligence, suas etapas e benef\u00edcios\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" 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