{"id":43828,"date":"2019-11-18T11:00:00","date_gmt":"2019-11-18T14:00:00","guid":{"rendered":"https:\/\/evertectrends.dev.creativetm.co\/software-as-a-service-crescimento-e-importancia\/"},"modified":"2024-09-04T14:09:09","modified_gmt":"2024-09-04T17:09:09","slug":"software-as-a-service-crescimento-e-importancia","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/software-as-a-service-crescimento-e-importancia\/","title":{"rendered":"Software as a Service (SaaS): crescimento e import\u00e2ncia"},"content":{"rendered":"\n<p>Qual ser\u00e1 o futuro das empresas que n\u00e3o aderirem ao <strong>modelo Software as a Service (SaaS)<\/strong>? Se sua empresa est\u00e1 entre elas, ainda \u00e9 tempo de rever essa posi\u00e7\u00e3o.<\/p>\n<p>Estamos em plena <strong>quarta revolu\u00e7\u00e3o industrial<\/strong>, com <strong>inova\u00e7\u00f5es<\/strong> que n\u00e3o param de chegar ao mercado. Um gigantesco movimento de <strong>transforma\u00e7\u00e3o digital<\/strong> est\u00e1 em curso e n\u00e3o aderir a ele significa tornar-se obsoleto e descart\u00e1vel.<\/p>\n<p>Tecnologias como\u00a0 <strong>cloud computing<\/strong>, <strong>big data<\/strong>, internet das coisas (<strong>IoT<\/strong>) e Intelig\u00eancia Artificial (<strong>AI<\/strong>) est\u00e3o se tornando pr\u00e9-requisitos para qualquer neg\u00f3cio que pretende ser competitivo.<\/p>\n<p>Anos atr\u00e1s, tecnologias de ponta estariam acess\u00edveis a poucas e seletas empresas. Mas <strong>o modo de consumir tecnologia tamb\u00e9m est\u00e1 mudando<\/strong>.<\/p>\n<p>Conforme veremos a seguir, o SaaS vem contribuindo para ampliar o acesso a novas tecnologias, constituindo-se como importante fator de intensifica\u00e7\u00e3o da <a href=\"https:\/\/evertectrends.com\/setor-bancario-transformacao-digital\/\">transforma\u00e7\u00e3o digital<\/a>.<\/p>\n<h2>O que \u00e9?<\/h2>\n<p>SaaS (Software as a Service, ou \u201csoftware como servi\u00e7o\u201d) representa uma <strong>ruptura<\/strong> em rela\u00e7\u00e3o \u00e0 forma tradicional de se consumir software. A mudan\u00e7a vem da constata\u00e7\u00e3o de que <strong>as empresas n\u00e3o precisam adquirir c\u00f3pias de softwares, elas s\u00f3 querem colher os resultados de sua utiliza\u00e7\u00e3o<\/strong>.<\/p>\n<p>Assim, o tradicional modelo de aquisi\u00e7\u00e3o de licen\u00e7as de uso de softwares come\u00e7a a dar lugar \u00e0 simples contrata\u00e7\u00e3o dos servi\u00e7os de um provedor, a quem cabe disponibilizar o software para uso e responder pela sua manuten\u00e7\u00e3o.<\/p>\n<p>Para as empresas usu\u00e1rias, as principais vantagens do modelo SaaS s\u00e3o:<\/p>\n<ul>\n<li>A <strong>elimina\u00e7\u00e3o dos custos com aquisi\u00e7\u00e3o do software<\/strong>;<\/li>\n<li>A <strong>elimina\u00e7\u00e3o da necessidade de adquirir ou configurar hardware<\/strong> compat\u00edvel com o software;<\/li>\n<li>A elimina\u00e7\u00e3o da necessidade de lidar com instala\u00e7\u00e3o, configura\u00e7\u00e3o e manuten\u00e7\u00e3o nas esta\u00e7\u00f5es de trabalho;<\/li>\n<li>A <strong>facilidade de utiliza\u00e7\u00e3o<\/strong>, a partir de um navegador e um acesso \u00e0 internet;<\/li>\n<li>O <strong>acesso a softwares sofisticados<\/strong> e \u00e0s suas vers\u00f5es mais recentes;<\/li>\n<li>A proporcionalidade entre o custo e o n\u00edvel de utiliza\u00e7\u00e3o dos servi\u00e7os (<strong>n\u00e3o h\u00e1 ociosidade<\/strong>).<\/li>\n<\/ul>\n<p>Ao mesmo tempo, para as empresas desenvolvedoras de software, o SaaS representou um golpe certeiro contra um de seus maiores dramas no passado: a <strong>pirataria<\/strong>.<\/p>\n<p><strong>Confira tamb\u00e9m <a href=\"https:\/\/materiais.simply.com.br\/tendencias-tecnologicas-2020\/\">as principais tend\u00eancias tecnol\u00f3gicas para 2020<\/a><\/strong> &#8211; segundo o<em> Gartner Hype Cycle for Emerging Technologies, 2019<\/em>.<\/p>\n<h2>Uma tend\u00eancia irrevers\u00edvel<\/h2>\n<p>Pesquisas revelam que, na Am\u00e9rica Latina, a ades\u00e3o de empresas usu\u00e1rias ao modelo SaaS chega a 24%, enquanto na Am\u00e9rica do Norte esse \u00edndice ultrapassa os 40%, sugerindo a exist\u00eancia de um <strong>grande potencial de crescimento para os pr\u00f3ximos anos<\/strong>.<\/p>\n<p>Um relat\u00f3rio do Gartner Group indica que o mercado global de SaaS movimentar\u00e1 cerca de US$ 85 bilh\u00f5es em 2019 e US$ 113 bilh\u00f5es em 2021.<\/p>\n<p>Outro dado interessante entre usu\u00e1rios do modelo SaaS revela que empresas de pequeno porte utilizam em torno de 70 diferentes sistemas, enquanto as de grande porte chegam a utilizar mais de 200. Quanto essas empresas desembolsariam no modelo tradicional de aquisi\u00e7\u00e3o de licen\u00e7as?<\/p>\n<h3>SaaS no setor financeiro<\/h3>\n<p>As <a href=\"https:\/\/evertectrends.com\/como-tecnologia-tem-transformado-instituicoes-bancarias\/\"><strong>institui\u00e7\u00f5es financeiras<\/strong><\/a> est\u00e3o entre as empresas que mais investem em tecnologia em todo o mundo e mais ainda no Brasil.<\/p>\n<p>Uma pesquisa da FEBRABAN, com dados de 2018, aponta para alguns indicadores que refor\u00e7am a tend\u00eancia favor\u00e1vel ao SaaS. Por exemplo:<\/p>\n<ul>\n<li>Dos R$ 19,6 bilh\u00f5es que as institui\u00e7\u00f5es financeiras investiram em tecnologia, R$ 10,1 bilh\u00f5es foram destinados a softwares.<\/li>\n<li>Juntos, <a href=\"https:\/\/evertectrends.com\/mobile-bank-entenda-mais-sobre-o-assunto\/\">mobile e internet banking<\/a> representam 60% de toda a utiliza\u00e7\u00e3o de servi\u00e7os banc\u00e1rios feita pelos clientes.<\/li>\n<li>Entre as tecnologias que mais recebem investimentos, destacam-se intelig\u00eancia artificial e big data, com acentuado foco em solu\u00e7\u00f5es para <a href=\"https:\/\/evertectrends.com\/saiba-como-melhorar-a-experiencia-do-cliente-e-se-destaque\/\"><strong>experi\u00eancias do cliente<\/strong><\/a>.<\/li>\n<\/ul>\n<p>O modelo SaaS se mostra, cada vez mais, o <strong>modelo ideal para utiliza\u00e7\u00e3o de softwares<\/strong>, tanto para fornecedores quanto para usu\u00e1rios. Sua empresa ainda n\u00e3o aderiu? Por que n\u00e3o procurar um especialista e obter mais esclarecimentos a respeito?<\/p>\n<p>A <strong>Simply<\/strong> oferece uma linha completa de <strong>solu\u00e7\u00f5es SaaS para automa\u00e7\u00e3o de processos de cadastro, onboarding e formaliza\u00e7\u00e3o<\/strong>, contemplando tecnologias como intelig\u00eancia artificial, OCR, cloud computing, automa\u00e7\u00e3o de processos e RPA. Al\u00e9m disso, ela conta com uma <strong>equipe altamente capacitada<\/strong>, apta a fornecer o melhor atendimento \u00e0s suas necessidades espec\u00edficas. Entre em contato para uma avalia\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O modo de consumir tecnologia est\u00e1 mudando. Confira neste post como o SaaS vem contribuindo para ampliar o acesso a novas tecnologias, constituindo-se como importante fator de intensifica\u00e7\u00e3o da transforma\u00e7\u00e3o digital.<\/p>\n","protected":false},"author":9,"featured_media":43829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[998],"tags":[813,45],"class_list":["post-43828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-e-trends","tag-software-as-a-service","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Software as a Service (SaaS): crescimento e import\u00e2ncia<\/title>\n<meta name=\"description\" content=\"Confira como o modelo SaaS vem contribuindo para ampliar o acesso a novas tecnologias, constituindo-se como intensificador da transforma\u00e7\u00e3o 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