{"id":55149,"date":"2024-09-18T07:00:00","date_gmt":"2024-09-18T10:00:00","guid":{"rendered":"https:\/\/evertectrends.com\/?p=55149"},"modified":"2025-08-19T11:47:27","modified_gmt":"2025-08-19T14:47:27","slug":"cybermonday","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/cybermonday\/","title":{"rendered":"CyberMonday 2024: transa\u00e7\u00f5es digitais aumentaram 15% nos \u00faltimos dois anos"},"content":{"rendered":"\n

Com a aproxima\u00e7\u00e3o da CyberMonday 2024, que ser\u00e1 realizada de 30 de setembro a 2 de outubro, milh\u00f5es de consumidores j\u00e1 est\u00e3o se preparando para aproveitar as ofertas de produtos e servi\u00e7os oferecidas por mais de 700 comerciantes participantes.\u00a0<\/span>\u00a0<\/span><\/p>\n

O evento, que ganhou destaque nos \u00faltimos anos, tamb\u00e9m testemunhou um aumento consider\u00e1vel nas transa\u00e7\u00f5es digitais, impulsionado pelo uso crescente de novas tecnologias que simplificaram os pagamentos.<\/span>\u00a0<\/span><\/p>\n

Pablo Huircapan, diretor de TI e Opera\u00e7\u00f5es da Evertec Chile – Peru – Uruguai, observou que \u201ch\u00e1 alguns anos, era comum que as plataformas de pagamento entrassem em colapso durante eventos de grande porte, como a CyberMonday. Hoje, a incorpora\u00e7\u00e3o de novos participantes no sistema de pagamento fortaleceu a infraestrutura, minimizando os erros e melhorando a experi\u00eancia de compra\u201d.<\/span>\u00a0<\/span><\/p>\n

De acordo com dados da C\u00e2mara de Com\u00e9rcio de Santiago, 4 milh\u00f5es de transa\u00e7\u00f5es foram registradas na CyberMonday em 2022, um n\u00famero que cresceu 15% em 2023, quando 4,6 milh\u00f5es de transa\u00e7\u00f5es de com\u00e9rcio eletr\u00f4nico foram conclu\u00eddos. Huircapan disse que \u00e9 poss\u00edvel que o n\u00famero aumente para mais de 5 milh\u00f5es de transa\u00e7\u00f5es at\u00e9 2024.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cA confian\u00e7a dos chilenos nos meios eletr\u00f4nicos de pagamento est\u00e1 crescendo e as empresas, incluindo as institui\u00e7\u00f5es banc\u00e1rias, melhoraram suas plataformas para torn\u00e1-las mais r\u00e1pidas e eficientes. O aumento das transa\u00e7\u00f5es reflete a crescente confian\u00e7a dos usu\u00e1rios nas plataformas de pagamento e a for\u00e7a dos sistemas banc\u00e1rios, que melhoraram significativamente nos \u00faltimos anos\u201d, disse o executivo da Evertec.<\/span>\u00a0<\/span><\/p>\n

Recomenda\u00e7\u00f5es de seguran\u00e7a para o CyberMonday 2024<\/span>\u00a0<\/span><\/h2>\n

A Evertec pede que as pessoas aproveitem as ofertas, mas sem negligenciar a seguran\u00e7a de seus dados banc\u00e1rios. Dado o aumento do n\u00famero de transa\u00e7\u00f5es de pagamento e da demanda dos usu\u00e1rios, \u00e9 necess\u00e1rio tomar muito cuidado e <\/span>evitar fraudes<\/span><\/a>, como sites de phishing ou de falsifica\u00e7\u00e3o de identidade que os cibercriminosos criam nessas datas.<\/span>\u00a0<\/span><\/p>\n

Para evitar fraudes, Pablo Huircapan apresentou uma s\u00e9rie de medidas de seguran\u00e7a que os consumidores devem aplicar:<\/span>\u00a0<\/span><\/p>\n

    \n
  1. Compre em sites oficiais e confi\u00e1veis: <\/span><\/b>verifique se a loja on-line \u00e9 leg\u00edtima. \u00c9 prefer\u00edvel comprar em sites oficiais do https:\/\/cyber.cl ou em lojas reconhecidas. Al\u00e9m disso, fique atento a janelas pop-up ao fazer compras.<\/span>\u00a0<\/span><\/li>\n
  2. Verifique o cadeado de seguran\u00e7a (HTTPS): <\/span><\/b>\u00e9 fundamental certificar-se de que o site tenha um certificado SSL (cadeado verde e URL que come\u00e7a com \u201chttps:\/\/\u201d). Isso indica que a conex\u00e3o \u00e9 segura.\u00a0<\/span>\u00a0<\/span><\/li>\n
  3. Cuidado com ofertas que parecem boas demais para ser verdade: <\/span><\/b>se uma oferta parecer extremamente barata, provavelmente \u00e9 uma fraude. Pesquise os pre\u00e7os m\u00e9dios antes de fazer uma compra por impulso e evite clicar em links de e-mails ou mensagens suspeitas.<\/span>\u00a0<\/span><\/li>\n
  4. N\u00e3o compartilhe informa\u00e7\u00f5es pessoais desnecess\u00e1rias:<\/span><\/b> forne\u00e7a apenas as informa\u00e7\u00f5es necess\u00e1rias para a compra. N\u00e3o compartilhe informa\u00e7\u00f5es pessoais confidenciais ou senhas.<\/span>\u00a0<\/span><\/li>\n
  5. Evite usar redes Wi-Fi p\u00fablicas para fazer compras: <\/span><\/b>n\u00e3o fa\u00e7a compras on-line usando redes Wi-Fi p\u00fablicas, pois elas podem ser inseguras e vulner\u00e1veis a ataques de hackers.<\/span>\u00a0<\/span><\/li>\n
  6. Use m\u00e9todos de pagamento seguros: <\/span><\/b>opte por cart\u00f5es de cr\u00e9dito ou plataformas seguras que ofere\u00e7am prote\u00e7\u00e3o ao comprador. Evite transfer\u00eancias banc\u00e1rias diretas ou pagamentos por servi\u00e7os de transfer\u00eancia de dinheiro que n\u00e3o ofere\u00e7am seguran\u00e7a.<\/span>\u00a0<\/span><\/li>\n
  7. Verifique as pol\u00edticas de devolu\u00e7\u00e3o e os termos do vendedor: <\/span><\/b>antes de fazer uma compra, voc\u00ea deve se certificar de que a loja oferece pol\u00edticas de devolu\u00e7\u00e3o claras e justas. Descubra se eles t\u00eam um servi\u00e7o de atendimento ao cliente confi\u00e1vel.<\/span>\u00a0<\/span><\/li>\n
  8. Cuidado com e-mails ou mensagens falsas:<\/span><\/b> voc\u00ea n\u00e3o deve clicar em links de e-mails ou mensagens de texto que prometem ofertas. Se voc\u00ea receber um e-mail de propaganda, \u00e9 melhor visitar o site diretamente digitando o URL no navegador.<\/span>\u00a0<\/span><\/li>\n
  9. Monitore seus extratos:<\/span><\/b> \u00e9 importante verific\u00e1-los regularmente ap\u00f3s compras on-line para detectar cobran\u00e7as n\u00e3o autorizadas e denunci\u00e1-las imediatamente.<\/span>\u00a0<\/span><\/li>\n
  10. Pesquise as avalia\u00e7\u00f5es dos usu\u00e1rios:<\/span><\/b> se n\u00e3o tiver certeza, \u00e9 melhor ler as avalia\u00e7\u00f5es e os coment\u00e1rios de outros compradores para verificar a reputa\u00e7\u00e3o da loja. Sites com muitos coment\u00e1rios negativos ou desinformados podem ser um sinal de alerta.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    Essas recomenda\u00e7\u00f5es o ajudar\u00e3o a reduzir os riscos e a desfrutar de uma experi\u00eancia de compra mais segura durante a CyberMonday, protegendo suas finan\u00e7as e aproveitando as ofertas com responsabilidade.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":55154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[999],"tags":[1140,1259,2420,1254,913,373,1260],"class_list":["post-55149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meios-de-pagamentos","tag-america-latina","tag-cybermonday","tag-evertec-pt-br","tag-evertec-inc","tag-meios-de-pagamentos","tag-pagamentos","tag-transacoes-digitais"],"yoast_head":"\nCyberMonday 2024: transa\u00e7\u00f5es digitais aumentaram 15% nos \u00faltimos dois anos - Evertec Trends<\/title>\n<meta name=\"description\" content=\"Saiba o que 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