{"id":5702,"date":"2023-03-23T16:43:05","date_gmt":"2023-03-23T19:43:05","guid":{"rendered":"https:\/\/sinqia.com.br\/?p=5702"},"modified":"2024-06-06T09:42:27","modified_gmt":"2024-06-06T12:42:27","slug":"transformacao-digital-2","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/transformacao-digital-2\/","title":{"rendered":"Como acelerar a transforma\u00e7\u00e3o digital na sua empresa?"},"content":{"rendered":"

Com a acelera\u00e7\u00e3o da<\/span> transforma\u00e7\u00e3o digital<\/span><\/strong> durant<\/span>e a pandemia, o mercado nunca<\/span> esteve t\u00e3o prop\u00edcio \u00e0 ades\u00e3o de novas\u00a0 tecnologias.<\/span> A digitaliza\u00e7\u00e3o<\/span> hoje \u00e9<\/span> um<\/span>a das<\/span> principais<\/span> solu\u00e7\u00f5es<\/span> para<\/span> empresas<\/span> que<\/span> querem<\/span> otimizar<\/span> processos,<\/span> aumentar<\/span> a<\/span>
produtividade, reduzir custos e alavancar os neg\u00f3cios.<\/span><\/span><\/p>\n

Hoje em dia, empresas que n\u00e3o investem em<\/span> transforma\u00e7\u00e3o digital e inova\u00e7\u00e3o<\/span><\/strong> tendem<\/span> a<\/span> p<\/span>erder em<\/span> relev\u00e2ncia<\/span> e a<\/span> ficar para tr\u00e1s na disputa pelo mercado.<\/span> No setor financeiro,<\/span> as mudan\u00e7as t\u00eam s<\/span>ido uma das mais significativas.<\/span><\/span><\/span><\/span><\/p>\n

A seguir,<\/span> falamos mais sobre o conceito de transforma\u00e7\u00e3o digital, sua defini\u00e7\u00e3o e<\/span> exemplos de aplica\u00e7\u00e3o, e<\/span> como<\/span> as empresas podem<\/span> acelerar<\/span> uma<\/span> estrat\u00e9gia de <\/span>digitaliza\u00e7\u00e3o<\/span><\/strong> inteligente.<\/span><\/span><\/p>\n

Transforma\u00e7\u00e3o digital: defini\u00e7\u00e3o e<\/span> apl<\/span>ica\u00e7\u00f5es<\/span><\/span><\/span><\/span><\/h2>\n

A transforma\u00e7\u00e3o digital corresponde ao<\/span><\/span> uso estrat\u00e9gico de recursos tecnol\u00f3gicos<\/span><\/span><\/a>, como<\/span> intelig\u00eancia artificial<\/span>,<\/span> armazenamento em nuvem<\/span> e Data Science,<\/span> com o objetivo de<\/span> promover mudan\u00e7as estruturais e na cultura da organiza\u00e7\u00e3o.<\/span><\/span><\/span><\/span><\/p>\n

Com<\/span> a transforma\u00e7\u00e3o digital<\/span>,<\/span> as empresas garantem<\/span> melhorias na produtivi<\/span>dade,<\/span> na<\/span> comunica\u00e7\u00e3o e em v\u00e1rios outros aspectos<\/span>, aliando alta performance com redu\u00e7\u00e3o de<\/span> custos.<\/span><\/span><\/span><\/span><\/p>\n

Uma das vantagens mais conhecidas<\/span> da transforma\u00e7\u00e3o digital \u00e9<\/span> a<\/span> automatiza\u00e7\u00e3o de<\/span> processos<\/span> que antes eram manuais<\/span>. Assim, elimina<\/span>–<\/span>se o risco de falha humana e<\/span> a<\/span> sobrecarga de trabalho das equipes.<\/span><\/span><\/span><\/span><\/p>\n

Com<\/span> a estrat\u00e9gia certa<\/span> de transforma\u00e7\u00e3o digital,<\/span> uma empresa,<\/span> al\u00e9m de melhorar<\/span> produtos e servi\u00e7os, tamb\u00e9m muda seu mindset, personaliza a experi\u00eancia do cliente e <\/span>ajuda a desvendar novas oportunidades de<\/span> neg\u00f3cio.<\/span><\/span><\/p>\n

Transforma\u00e7\u00e3o digital no setor financeiro<\/span><\/span><\/span><\/span><\/h3>\n

A transforma\u00e7\u00e3o digital e<\/span> a<\/span> digitaliza\u00e7\u00e3o s\u00e3o conceitos importantes para qualquer<\/span> empresa que visa o crescimento e sucesso em meio a Era Tecnol\u00f3gica em que vivemos.<\/span> <\/span><\/p>\n

O mercado financeiro<\/span>,<\/span> inclusive<\/span>, foi<\/span> um<\/span> dos que mais<\/span> se beneficiou<\/span> da transforma\u00e7\u00e3o <\/span>digital.<\/span><\/span><\/p>\n

Em<\/span> pouco<\/span> tempo,<\/span> processos<\/span> e<\/span> servi\u00e7os<\/span> foram<\/span> digitalizados<\/span> e<\/span> reduziram<\/span> consideravelmente a burocracia do setor.<\/span> Hoje, basta ter um celular em m\u00e3os para ter<\/span> acesso a in\u00fameros servi\u00e7os financeiros.<\/span><\/span><\/span> <\/span><\/p>\n

De acord<\/span>o com um levantamento feito pela<\/span><\/span> Idwall<\/span><\/span><\/a>, o Brasil j\u00e1 soma mais de 250 milh\u00f5es<\/span> de contas digitais.<\/span> A expans\u00e3o d<\/span>as fintechs, o fortalecimento do Pix e a revolu\u00e7\u00e3o nos<\/span> meios de pagamento<\/span> tamb\u00e9m<\/span> s\u00e3o sintomas evidentes da transforma\u00e7\u00e3o.<\/span><\/span><\/span><\/span><\/p>\n

O mercado financeiro tem se transformado constantemente movido pelo surgimento de<\/span> novas tecnologias<\/span><\/strong>, mas tamb\u00e9m pela pr\u00f3pria demanda dos consumidores<\/span>.<\/span> As pessoas<\/span> vivem hoje mais no digital do que no f\u00edsico, e as empresas que desejam atender esses <\/span>indiv\u00edduo<\/span>s, precisam aprender como se digitalizarem<\/span>.<\/span><\/span><\/p>\n

Como<\/span> acelerar<\/span> a digitaliza\u00e7\u00e3o<\/span> na sua empresa<\/span>?<\/span><\/span><\/span><\/span><\/h2>\n

A<\/span> transforma\u00e7\u00e3o digital no setor financeiro<\/span> \u00e9 uma realidade e cada vez mais uma<\/span> tend\u00eancia.<\/span> Portanto, as empresas precisam, mais do que nunca, promover<\/span> a digitaliza\u00e7\u00e3o<\/span> para se estruturar ao novo cen\u00e1rio. <\/span><\/span><\/p>\n

Confira<\/span> tr\u00eas<\/span> dicas<\/span> de como<\/span> acelerar<\/span> a<\/span> estrat\u00e9gia de transforma\u00e7\u00e3o na sua empresa:<\/span><\/span><\/p>\n

2.<\/span><\/span><\/span> Use os dados a seu favor<\/span><\/span><\/span><\/span><\/h3>\n

Apesar do grande volume de dados sendo gerado diariamente, e do avan\u00e7o de<\/span> tecnologias de<\/span> Business Intel<\/span>l<\/span>igence<\/span> e<\/span> intelig\u00eancia artificial<\/span>, a maioria dos bancos<\/span> e<\/span> outras<\/span> institui\u00e7\u00f5es<\/span> fina<\/span>nceiras<\/span> ainda<\/span> n\u00e3o<\/span> sabem<\/span> o<\/span> que<\/span> fazer<\/span> com<\/span> todas<\/span> essas<\/span> informa\u00e7\u00f5es.<\/span><\/span><\/span><\/span><\/p>\n

As empresas que desejam acelerar a sua transforma\u00e7\u00e3o digital devem<\/span> captar todos esses<\/span> dados e transform\u00e1<\/span>–<\/span>los em a\u00e7\u00f5es consistentes, criando solu\u00e7\u00f5es personalizadas para <\/span>seus clientes, com ba<\/span>se naquilo que eles realmente precisam<\/span>.<\/span><\/span><\/span><\/p>\n

\n

Para isso, \u00e9 essencial contar com solu\u00e7\u00f5es tecnol\u00f3gicas<\/span> que democratize<\/span> o acesso aos<\/span> dados, removendo data silos, unificando, normalizando e organizando dados para<\/span> cria\u00e7\u00e3o de vis\u00f5es e insights de neg\u00f3<\/span>cio.<\/span><\/span><\/p>\n

3. Entenda a jornada do seu cliente<\/h3>\n

Por fim, \u00e9 importante entender como a transforma\u00e7\u00e3o digital da sua empresa pode ser \u00fatil na jornada do cliente<\/a>. Para isso, \u00e9 essencial conhecer bem o seu p\u00fablico e suas necessidades. Verifique o que faz sentido para ele e o que de fato vai resolver os
\nproblemas.<\/p>\n

Quando se fala em transforma\u00e7\u00e3o digital, \u00e9 essencial olhar para o mercado antes de olhar para dentro em busca das respostas. As respostas sempre estar\u00e3o no cliente e em suas necessidades.<\/p>\n

Al\u00e9m disso, \u00e9 importante destacar que muitas das solu\u00e7\u00f5es para acelerar a transforma\u00e7\u00e3o digital<\/strong> das empresas j\u00e1 est\u00e3o prontas – existe muita tecnologia e muitos produtos \u00e0 disposi\u00e7\u00e3o. Desta forma, encontrar o parceiro certo permite acelerar o processo e minimizar os erros.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Com a acelera\u00e7\u00e3o da transforma\u00e7\u00e3o digital durante a pandemia, o mercado nunca esteve t\u00e3o prop\u00edcio \u00e0 ades\u00e3o de novas\u00a0 tecnologias. A digitaliza\u00e7\u00e3o hoje \u00e9 uma das principais solu\u00e7\u00f5es para empresas que querem otimizar processos, aumentar aprodutividade, reduzir custos e alavancar os neg\u00f3cios. Hoje em dia, empresas que n\u00e3o investem em transforma\u00e7\u00e3o digital e inova\u00e7\u00e3o tendem […]<\/p>\n","protected":false},"author":9,"featured_media":45943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[998],"tags":[750,253],"class_list":["post-5702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-e-trends","tag-servicos-e-consultoria","tag-solucoes-digitais"],"yoast_head":"\nComo acelerar a transforma\u00e7\u00e3o digital na sua empresa? - Evertec Trends<\/title>\n<meta name=\"description\" content=\"A transforma\u00e7\u00e3o digital \u00e9 uma das principais solu\u00e7\u00f5es para empresasque querem acelerar processos, aumentar a produtividade, reduzir custos e alavancaros neg\u00f3cios. 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1.<\/span><\/span><\/span> Automa<\/span>tiz<\/span>a\u00e7\u00e3o de processos manuais<\/span><\/span><\/span><\/span><\/h3>\n

A automatiza\u00e7\u00e3o \u00e9 um dos primeiros passos para as empresas que querem acelerar a<\/span> sua<\/span> estrat\u00e9gia de transforma\u00e7\u00e3o digital.<\/span> A automatiza\u00e7\u00e3o de processos que antes eram<\/span> manuais<\/span> possibilita<\/span> \u00e0s empresas<\/span> construir um quadro<\/span> assertivo de funcion\u00e1rios,<\/span> com <\/span>ganho de tempo em processos burocr\u00e1ticos e efetividade nas tarefas di\u00e1rias.<\/span><\/span><\/span><\/span><\/p>\n

O<\/span><\/span> S<\/span>–<\/span>Works<\/span><\/span><\/a>, oferecido pela Sinqia Digital, \u00e9 um exemplo de plataforma<\/span> de automa\u00e7\u00e3o de<\/span> processos<\/span> que<\/span> reduz at\u00e9 60% do esfor\u00e7o humano.<\/span> Com o S<\/span>–<\/span>Works, a empresa pode<\/span> dese<\/span>nhar a sua rotina de cadastro e executar de forma autom\u00e1tica as atividades<\/span> \u2013<\/span> \u00e9<\/span> poss\u00edvel construir workflows e configurar regras sem a necessidade de codifica\u00e7\u00e3o.<\/span><\/span><\/span><\/span><\/p>\n

Alguns outros processos, como<\/span> assinaturas de documentos e contratos, podem ser<\/span> digitalizados<\/span> com facilidade.<\/span> A Sinqia, atrav\u00e9s da sua adquirida<\/span><\/span> FEPWeb<\/span><\/span><\/a>,<\/span> agregou ao seu<\/span> portf\u00f3lio de softwar<\/span>es uma ferramenta eficiente para assinaturas.<\/span><\/span><\/span><\/span><\/p>\n