{"id":5940,"date":"2023-08-02T10:24:20","date_gmt":"2023-08-02T13:24:20","guid":{"rendered":"https:\/\/sinqia.com.br\/?p=5940"},"modified":"2025-08-19T11:01:08","modified_gmt":"2025-08-19T14:01:08","slug":"luciana-precaro-sinqia","status":"publish","type":"post","link":"https:\/\/evertectrends.dev.creativetm.co\/pt-br\/luciana-precaro-sinqia\/","title":{"rendered":"\u201cEstamos no ano da efici\u00eancia”, diz Luciana Precaro, Diretora de Cons\u00f3rcio na Sinqia"},"content":{"rendered":"

Luciana Precaro \u00e9 Diretora de Cons\u00f3rcio na Sinqia. Em entrevista, a executiva comenta sobre as mudan\u00e7as promovidas pela Resolu\u00e7\u00e3o BCB 285 e o papel da tecnologia na trajet\u00f3ria de crescimento e efici\u00eancia operacional do setor de cons\u00f3rcio<\/span><\/i><\/p>\n

Diretora de Cons\u00f3rcio na <\/span>Sinqia<\/b>, Luciana Precaro \u00e9 graduada em<\/span>\u202f<\/span>Direito pela Universidade S\u00e3o Francisco, com p\u00f3s-gradua\u00e7\u00e3o em Gest\u00e3o Estrat\u00e9gica pela Funda\u00e7\u00e3o Get\u00falio Vargas, MBA em Marketing pela ESPM e especializa\u00e7\u00e3o em Design Thinking pela Stanford University. A executiva foi<\/span>\u202f<\/span>membro do Conselho e Presidente Regional de S\u00e3o Paulo na<\/span>\u202f<\/span>ABAC (Associa\u00e7\u00e3o Brasileira de Administradoras de Cons\u00f3rcios), al\u00e9m de possuir vasta experi\u00eancia como diretora de vendas e marketing.<\/span>\u202f<\/span>\u00a0<\/span><\/p>\n

Em entrevista para o blog, Luciana comenta sobre as principais mudan\u00e7as regulat\u00f3rias do setor, como \u00e9 o caso da Resolu\u00e7\u00e3o 285 do Banco Central, e explica o papel da tecnologia na jornada de crescimento e de efici\u00eancia operacional do segmento. Confira:<\/span><\/p>\n

A Resolu\u00e7\u00e3o 285 foi uma das principais altera\u00e7\u00f5es regulat\u00f3rias dos \u00faltimos tempos. Quais s\u00e3o as mudan\u00e7as mais importantes propostas pela norma e como a Sinqia pode auxiliar o setor?<\/b><\/h3>\n

Essa norma revisitar\u00e1 alguns pontos importantes em rela\u00e7\u00e3o \u00e0 forma\u00e7\u00e3o de grupos, al\u00e9m de trazer uma revis\u00e3o e atualiza\u00e7\u00e3o das informa\u00e7\u00f5es que devem constar nos contratos de ades\u00e3o, como a proporcionalidade na cobran\u00e7a das taxas de administra\u00e7\u00e3o e o acesso \u00e0s condi\u00e7\u00f5es contratadas.<\/span><\/p>\n

Al\u00e9m disso, proporcionar\u00e1 mais clareza aos procedimentos de realiza\u00e7\u00e3o de assembleias de grupos, definir\u00e1 conceitos de cancelamento, libera\u00e7\u00e3o de cr\u00e9dito ao consorciado contemplado por sorteio ou lance, e estabelecer\u00e1 a obrigatoriedade de manter os dados cadastrais atualizados.<\/span><\/p>\n

No geral, o principal impacto proposto pela Resolu\u00e7\u00e3o 285<\/a> \u00e9 relacionado \u00e0 transpar\u00eancia, dando mais seguran\u00e7a ao cliente sobre cancelamentos e taxas.\u00a0<\/span><\/p>\n

Considerando a import\u00e2ncia, estamos com um squad dedicado a esse tema aqui na Sinqia, formado por profissionais experientes e com uma longa trajet\u00f3ria no setor de cons\u00f3rcios. N\u00e3o apenas possu\u00edmos conhecimento jur\u00eddico, mas tamb\u00e9m expertise em neg\u00f3cios e tecnologia para apoiar as administradoras nesse processo.<\/span><\/p>\n

Al\u00e9m disso, vejo que 2023 est\u00e1 sendo o ano da efici\u00eancia, e a Resolu\u00e7\u00e3o 285 exemplifica bem essa demanda. Corpora\u00e7\u00f5es est\u00e3o se adaptando a esse cen\u00e1rio, buscando processos cada vez mais seguros, claros e eficientes. Nosso foco\u00a0 \u00e9 inovar e disponibilizar essas solu\u00e7\u00f5es para o mercado.<\/span><\/p>\n

Alguns exemplos que podemos citar \u00e9 a aplica\u00e7\u00e3o da Intelig\u00eancia Artificial no processo de vendas<\/a>, BI (Business Intelligence) para que nossos clientes possam consumir dados de maneira estruturada<\/a>, possibilitando tomada de decis\u00f5es assertivas, assim como solu\u00e7\u00f5es em assinatura digital, inclusive pelo WhatsApp<\/a>.\u00a0<\/span><\/p>\n

Nossas solu\u00e7\u00f5es s\u00e3o capazes de otimizar in\u00fameros processos do dia a dia das administradoras, como prova de vida, combate a fraudes e agilidade no processo de contempla\u00e7\u00e3o. Da nossa parte, estamos comprometidos em implementar todas essas mudan\u00e7as e fornecer efici\u00eancia por meio de recursos tecnol\u00f3gicos.<\/span><\/p>\n

Os resultados recordes mostram que o mercado de cons\u00f3rcio est\u00e1 cada vez mais presente na cultura financeira do brasileiro. Qual o papel da tecnologia nesse cen\u00e1rio de crescimento?<\/b><\/h3>\n

S\u00e3o diversas contribui\u00e7\u00f5es. Acredito que a tecnologia tem sido essencial no setor de cons\u00f3rcio para impactar um p\u00fablico mais jovem, permitindo que clientes mais novos, acostumados com o universo digital, possam acessar o produto da maneira que desejam.<\/span><\/p>\n

Pensando nisso, estamos com uma solu\u00e7\u00e3o de intelig\u00eancia artificial que auxilia o processo de vendas, o que tem possibilitado revitalizar o setor e proporcionar que cada cliente contrate o produto de forma mais conveniente para ele. <\/span><\/p>\n

Al\u00e9m disso, com essa tecnologia, os clientes t\u00eam acesso a mais informa\u00e7\u00f5es na palma da m\u00e3o e a administradora consegue fornecer informa\u00e7\u00f5es sobre as cotas mais adequadas a cada perfil, permitindo que dados da pr\u00f3pria carteira possam ser usados para prever tend\u00eancias e padr\u00f5es, reduzindo cancelamentos.<\/span><\/p>\n

Voc\u00ea comentou sobre a import\u00e2ncia de oferecer solu\u00e7\u00f5es personalizadas,\u00a0 al\u00e9m da IA, quais s\u00e3o as outras possibilidades do uso dessa tecnologia no setor?<\/b><\/h3>\n

A intelig\u00eancia artificial conectada \u00e0 massa de dados que o pr\u00f3prio cliente possui, permitindo assim prever tend\u00eancias e padr\u00f5es.\u00a0<\/span>Com apenas um documento do cliente conseguimos identificar as principais informa\u00e7\u00f5es e cruzar com bases que podem identificar score.<\/span><\/p>\n

As solu\u00e7\u00f5es da Sinqia tamb\u00e9m utilizam intelig\u00eancia artificial em solu\u00e7\u00f5es de onboarding digital de documentos, prova de vida e confer\u00eancia automatizada de contratos.<\/span><\/p>\n

Continuando no tema de tecnologia, quais s\u00e3o as principais tend\u00eancias que o setor deve ficar de olho?<\/b><\/h3>\n

Experi\u00eancia do cliente, seguran\u00e7a, ofertas personalizadas, agilidade, redu\u00e7\u00e3o de custos operacionais s\u00e3o pontos centrais para n\u00f3s.\u00a0<\/span><\/p>\n

Quando se trata do crescimento do cons\u00f3rcio e do n\u00edvel de processamento, estamos continuamente buscando suportar volumes maiores de transa\u00e7\u00f5es e operar 24\/7. Dedicamos aten\u00e7\u00e3o tanto ao atendimento ao cliente quanto \u00e0 nossa equipe, garantindo que estejamos prontos para atender em qualquer momento.<\/span><\/p>\n

Em outras palavras, a <\/span>Sinqia <\/b>est\u00e1 comprometida em inovar e buscar solu\u00e7\u00f5es para promover o crescimento cont\u00ednuo e sustent\u00e1vel do segmento.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Luciana Precaro \u00e9 Diretora de Cons\u00f3rcio na Sinqia. Em entrevista, a executiva comenta sobre as mudan\u00e7as promovidas pela Resolu\u00e7\u00e3o BCB 285 e o papel da tecnologia na trajet\u00f3ria de crescimento e efici\u00eancia operacional do setor de cons\u00f3rcio Diretora de Cons\u00f3rcio na Sinqia, Luciana Precaro \u00e9 graduada em\u202fDireito pela Universidade S\u00e3o Francisco, com p\u00f3s-gradua\u00e7\u00e3o em Gest\u00e3o […]<\/p>\n","protected":false},"author":3,"featured_media":46006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1002],"tags":[742,2420],"class_list":["post-5940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos-evertec","tag-consorcio","tag-evertec-pt-br"],"yoast_head":"\n\u201cEstamos no ano da efici\u00eancia", diz Luciana Precaro, Diretora de Cons\u00f3rcio na Sinqia - Evertec Trends<\/title>\n<meta name=\"description\" content=\"Luciana Precaro \u00e9 Diretora de Cons\u00f3rcio na Sinqia. 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